In order to understand how well your campaign is performing we provide a number of ways to look at incoming data and also aggegrate everything into easy to understand reports.
Your Actions tab shows a real-time view all all Actions that are being completed in your campaign, it will show you a detailed view of the User and the Action being completed.
In exports the each individual line in the Details column will have its own individual column in the CSV.
Before we jump into the Reporting it's important to understand some of the terminology used so you can make sense of things.
The Reporting tab offers a visual representation of your campaign from the start to the end. You can also use the date range dropdown at the top right of the report to refine the range of the graph for closer analysis.
The Actions tab inside reporting shows you a breakdown of the Actions completed by users by volume in descending order.
This report can help you identify poorly converting Actions or potential blocks in the flow for users
The Events tab helps keep track of certain metrics that are recorded outside the typical Actions. This includes things like clicks on Facebook Like buttons etc.
The Viral Share report shows a more specific breakdown of how well this Actions is performing and also show you who your most proflic sharers are.
You should pay attention to the conversion rate of the Viral Share action, if this is low then it's an indiciation that the audience isn't resonating with the shares.
You can limit the number of maxmimum Viral Shares inside the campaign which can skew this reporting.
If you need to see a breakdown of which users have the most entries then you can use this tab, this can be useful if you're running a campaign that requires you to know who the top users are to award prizes.