In order to understand how well your campaign is performing we provide a number of ways to look at incoming data and also aggegrate everything into easy to understand reports.
Your Actions tab shows a real-time view all all Actions that are being completed in your campaign, it will show you a detailed view of the User and the Action being completed.
- Who: This shows who completed the action, along with the information the user has agreed to share with you.
- Action: The Action being completed by the user
- Details: Any information submitted by the user via the User Details form or for that specific action. This can include things like the Tweet URL, @profile, photos, videos and also any Custom Fields
- Where: The location of the user
- When: The time of entry (this shows your local time which is controlled in your user settings)
- Worth: The number of entries this Action is worth, you can configure this during setup
- Status: Actions can have 3 statuses - Valid, Invalid and Winner
In exports the each individual line in the Details column will have its own individual column in the CSV.
Common Reporting Terms
Before we jump into the Reporting it's important to understand some of the terminology used so you can make sense of things.
- Impressions: This is a count of the individual number of times a user has viewed the campaign. It will only count 1 view per user per 24 hours
- Actions: Actions are invididual entry methods inside your campaign, when one is completed we consider it as an Action completed
- Entries: Actions can have a value of more than 1, this means that Entries equate to Actions complete x Entry Worth.
- Users: The number of unique users that have entered your campaign
- Conversion Rate: This is the percentage of users that have entered your campaign after viewing it (the platform average is ~34%)
- Events: These are optional metrics outside what you're directly incentivizing in the campaign (i.e. Facebook Likes)
The Reporting tab offers a visual representation of your campaign from the start to the end. You can also use the date range dropdown at the top right of the report to refine the range of the graph for closer analysis.
The Actions tab inside reporting shows you a breakdown of the Actions completed by users by volume in descending order.
This report can help you identify poorly converting Actions or potential blocks in the flow for users
The Events tab helps keep track of certain metrics that are recorded outside the typical Actions. This includes things like clicks on Facebook Like buttons etc.
The Viral Share report shows a more specific breakdown of how well the Viral Share Action is performing and also show you who your most prolific sharers are.
- Viral Share Clicks: This shows how much traffic Viral Sharers have sent to your campaign by sharing via the various sources you've configured during campaign setup
- Successful Viral Sharers: How many Users have entered the campaigns as a direct result of a Viral Share
- Viral Conv. Rate: The Conversion Rate of Clicks to Users (if this is low then it's an indiciation that the audience isn't resonating with the shares)
You can also limit the number of maxmimum Viral Shares inside the campaign which can skew this reporting, daily actions may also do the same.
If you need to see a breakdown of which users have the most entries then you can use this tab, this can be useful if you're running a campaign that requires you to know who the top users are to award prizes.