![\"Gleam](\"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://user-assets.out.sh/asset/1632x487/7dcc5d4642a99321ad3e1907962669b8-pick-a-winner.jpg "\\"Pick")
Learn everything you need to know about the rules and regulations of running a Discord giveaway.
\n","admin_url":"https://directus.gleam.io/admin/content/Article/3370","components":[{"id":"57771e03f1eacc3ddb6d38ec339de4e1b1fb5b54b5c0f7005542c37378f097c5","body":"• Discord giveaways must follow community guidelines, monetisation rules, and local laws
\n• Clear eligibility criteria, entry methods, and prize details are essential for compliance
\n• You should avoid false engagement tactics like server raids or bot-driven entries
\n• Automated winner selection helps ensure fairness, transparency, and trust
\n• Proper terms, privacy handling, and disclaimers protect both organisers and entrants
Running a giveaway on Discord is a fantastic way to drive traffic and promote your Discord server.
\nIt's a great way to build excitement around your channel and drive meaningful engagement with your audience.
\nUnlike Twitter or Instagram, Discord doesn’t have strict, formal giveaway rules. Instead, you need to follow general gambling laws, community guidelines, and standard social media rules. Finding all the details can take some digging, but we’ve done the work for you.
\n"},{"id":"2290c8628c558e006461701c146c3b81128c6ecd7008c28877d4e645fca60998","body":"\nWhen you run a giveaway on Discord, you must clearly state the eligibility requirements of your campaign, for example:
\nWhen determining the entry requirements of your giveaway, try to encourage meaningful actions such as joining, boosting, or unlocking a role in your Discord server.
\nJust make sure you're avoiding false engagement such as:
\nAll entries and activities in your giveaway must comply with Discord's Community Guidelines.
\nThis includes things like only encouraging respectful behaviour, disqualifying entries with inappropriate or illegal content, and not allowing spam or misuse of Discord.
\nMake sure entries also respect third-party rights, like copyrights, and prioritise user safety and privacy. Be clear in your rules that breaking these guidelines could result in disqualification.
\n","title":"Discord's Community Guidelines","fragment":"discord-s-community-guidelines","title_level":1},{"id":"eca82ab272d031e8389799d9e3cf87ef7460a20a24afb7cc3594c6086aa48f00","body":"\nIf your giveaway is monetised, like being sponsored, you need to be 18+, follow Discord's Monetisation Policy, and have two-factor authentication enabled.
\nFailing to stick to these rules could result in penalties, so make sure everything’s set up properly.
\n","title":"Monetisation Rules","fragment":"monetisation-rules","title_level":1},{"id":"04c995288a538e553c2086a8f1c85d497bf256483f693a8ebf416d7582a7107f","body":"\nWhen you run a promotional giveaway on Discord or any other platform, it's important to make sure you are complying with relevant local laws.
\nFor more information on contest and giveaway laws in the US, you can read our helpful guide right here.
\nThe most important laws you'll need to follow are No Purchase Necessary laws, which dictate that you cannot require entrants to make a purchase or provide other forms of consideration without offering a free alternate method of entry.
\n","title":"Local Laws and Regulations","fragment":"local-laws-and-regulations","title_level":1},{"id":"e8c658ca23d8cdce72955187b2f7d16f940efa141597907834433114d8325fbe","body":"\nYou need to be careful about ensuring data privacy and any personal or sensitive information you collect is not publicly displayed, like email addresses or phone numbers.
\nYou also must gain the explicit consent of entrants if you want to use content they submit for your marketing purposes.
\n","title":"Privacy and Data Collection","fragment":"privacy-and-data-collection","title_level":1},{"id":"112b40c0c80334cbad620e5fbf1929ddcae8edf761e046a8690eb7f4c6fed12a","body":"\nWhen running a contest or giveaway on Discord, you must clearly state how the winner will be drawn.
\nIt is a good idea to use an automated tool like a 3rd party software such as Gleam, or a Discord giveaway bot to ensure a fair process, when you select manually, it isn't truly random.
\nSome popuar giveaway bots for discord are GiveawayBot, MEE6, and Dyno.
\nSimilarly to using a platform like Geam, giveaway bots help ensure compliance by automating fair, random winner selection, preventing spam or fake entries, and keeping the process transparent.
\nIt's also a good idea to clearly state the odds of winning and that a purchase will not increase the chances of winning.
\nThere are also some guidelines you'll need to follow when choosing your prize to give away:
\n• Run your Discord giveaway using a Gleam Competition
\n• After the campaign ends, open the winners step and use Random Winners
\n• Review entry data and moderation flags in Reporting
\n• Re-draw winners if required to meet eligibility or rule requirements
\n• Export winner details from the campaign for record keeping and compliance
When you run a prize promotion such as a contest, giveaway or sweepstakes on Discord, it's important to provide entrants with terms and conditions they can read through.
\nTo keep things simple, you can use the Discord Master Sweepstakes rules as a template to create clear, concise, and thorough terms and conditions.
\nAnytime you create terms and conditions for a giveaway, it's a good idea to include the following:
\n• Create a Competition and open the Setup tab
\n• Add your Terms & Conditions directly to the campaign
\n• Define eligibility and entry rules alongside How To Enter
\n• Confirm prize details and winner count in Prizes
\n• Save your campaign so the terms appear on the hosted giveaway page
![\"Gleam](\"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://user-assets.out.sh/asset/1632x998/e605a0a51059465349b87f594d6c1420-terms-and-conditions.jpg "\\"Create")
To make your life easier, we’ve created a ready-to-use template that generates terms and conditions compliant with Discord’s rules, saving you time and effort.
\nGleam simplifies everything from setup to winner selection with tools for fair, transparent draws, customised entry methods, and a dedicated hosted landing page for you to promote your campaign.
\nYou’ll boost engagement, stay compliant with privacy laws, and run a smooth, hassle-free giveaway while you can focus on the fun parts.
\nGet started now:
\n\nPrefer to Run Your Giveaway Manually? No problem! Use our terms and conditions template to create compliant rules for any giveaway. Simply fill in the bold sections, and you’re good to go!
\nThere’s no single “best” way to run a Discord giveaway. What works depends on how established your server is, how active your community already feels, and what outcome you actually care about at the end.
\nThe mistake many servers make is defaulting to the easiest format without thinking about the trade-offs. Every giveaway format optimises for something different, whether that is reach, engagement, quality, or speed.
\nSimple entry giveaways are the lowest-friction option. They usually involve one clear action and one entry, which makes them easy to understand and quick to participate in. These work well when the goal is visibility, announcements, or general awareness, especially if the prize value is relatively modest.
\nThe downside is that low friction attracts a broad audience. That can include people who have little interest in your server beyond the prize itself. Keeping entry methods limited and expectations clear helps avoid turning these campaigns into noise.
\nEngagement-based giveaways introduce a small amount of effort in exchange for higher-quality participation. Asking entrants to join your server, unlock a role, or complete a small task tends to filter out users who are not genuinely interested. These formats are particularly effective when you want to reward existing members or encourage light but meaningful interaction.
\nSkill-based contests shift the focus away from chance entirely. Instead of a random draw, winners are chosen through judging or voting. Caption contests, creative submissions, or community votes often result in fewer entries overall, but far higher quality participation. Because the winner is selected on merit, these formats usually feel more satisfying to participants and easier to explain internally.
\nTime-limited giveaways are best used deliberately. Short campaigns can create urgency around launches, events, or announcements, but only when setup is kept simple. Too many entry methods or unclear timing quickly undermine the effect. When attention is concentrated in a narrow window, clarity matters more than creativity.
\nThe strongest Discord giveaways are not the most complex ones. They are the ones where the format matches the goal and the effort asked of entrants feels fair relative to the prize.
\n![\"Discord](\"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://user-assets.out.sh/asset/1194x1522/0686d6456cdfaaeffc08f504e7e3c5f0-corrected-discord-skill.jpg "\\"Skill-based")
Promotion is where many Discord giveaways succeed or quietly fall flat. Even a well-structured giveaway will struggle if people do not see it, but over-promotion can be just as damaging.
\nThe safest place to start is your announcements or updates channel. Posting the giveaway there sets expectations and avoids interrupting ongoing conversations. A strong announcement clearly explains what the prize is, when the giveaway ends, how to enter, and where the official rules live.
\nPinning the announcement or updating the channel topic can improve visibility without repeated posting. These small steps often perform better than sending multiple messages across different channels.
\nReminder posts can be effective, but restraint is important. Most users will not enter the first time they see a giveaway, so a reminder partway through the campaign and a short final reminder near the end are usually sufficient. Reposting too frequently or repeatedly tagging everyone can quickly feel spammy and damage trust.
\nIf growing your server is part of the goal, promoting the giveaway outside Discord can help bring in new entrants. Sharing the same hosted giveaway page across social posts, newsletters, or your website keeps entry instructions consistent and avoids fragmented entry experiences.
\nOnce the giveaway ends, closing the loop matters. A short update confirming that entries are closed and that winners will be announced reassures participants and sets a clear endpoint.
\n![\"Discord](\"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://user-assets.out.sh/asset/1632x1196/2ca9dabb4710d0975bc0b4a48fb77a7e-discord-giveaway.jpg "\\"Discord")
Many Discord giveaways underperform not because the idea is bad, but because the structure is unclear or the promotion feels noisy.
\nWhen formats are chosen deliberately and promotion is handled with restraint, giveaways are easier to understand, easier to trust, and easier to manage. Fewer entry methods, clearer messaging, and realistic expectations almost always outperform overly complex setups.
\nStrong giveaways feel intentional rather than rushed. Over time, that consistency turns them from one-off incentives into a reliable way to support community growth without undermining trust.
\nYou can grow your Discord server by running giveaways that reward users for joining, boosting, or inviting friends. Click to learn how Gleam makes it easy.
\nTo grow a Discord server with Rewards, gate valuable perks behind simple, high-intent actions, then verify real joins before you deliver access. This builds a reliable community flywheel while you capture emails and segment interests.
\nTo grow a Discord server with gated content, offer a high-value reward—exclusive roles, channel access, or downloads—then require simple actions that prove interest. Verify joins inside Discord before you deliver the unlock.
\nOffer digital prizes, exclusive roles, or downloadable content to encourage Discord boosts or joins. Click for reward ideas that drive community growth.
\nYes, Gleam lets you integrate Twitch and YouTube with your Discord campaign. Click to learn how to run multi-platform giveaways that grow your audience.
\nGleam Guides are more than tutorials—they are strategic resources for marketers, creators, and businesses of every size. Use them to plan campaigns, apply best practices, and move seamlessly from strategy to execution across Competitions, Rewards, Captures, and Galleries. Explore the collection to unlock actionable tactics, inspiration, and frameworks for sustainable growth with Gleam.
","title":"Why Gleam Guides Matter","fragment":"why-gleam-guides-matter","title_level":1}],"heading_components":[{"id":"0f78e66d2870e44b933be634ffa3efc76608556d1960d6886277ccdf42c77b34","body":"\nLooking for practical ways to grow with Gleam? Our in-depth Guides show you exactly how to run giveaways, capture leads, showcase user-generated content, and launch rewards campaigns that drive results. Each guide acts as a step-by-step playbook that connects all four Gleam products—Competitions, Rewards, Captures, and Galleries—with proven marketing strategies to help you engage audiences and hit your growth goals.
","title":"Learn With Gleam Guides","fragment":"learn-with-gleam-guides","title_level":1}]},{"id":5,"url":"/blog/","type":"modern_blog","title":"Run Better Giveaways & Social Competitions","hidden":false,"admin_url":"https://directus.gleam.io/admin/content/HelpCenterTab/5","meta_title":"Grow Your Online Business ∞ Gleam.io Growth Blog","short_title":"Blog","recent_error":null,"footer_components":[{"id":"c6976c6f010098eb72e8dfa1e62b7518f4626bed3e42791705b9a88b4370e21a","body":"\nReady to launch your next giveaway or contest?
\nGet proven templates and ideas for every channel — whether you're growing on social, collecting emails, engaging website visitors, activating influencers or driving in-store participation.
\nFrom strategy to execution, our blog helps marketers create high-performing campaigns that convert.
","title":"Power Your Campaigns With Gleam Templates","fragment":"power-your-campaigns-with-gleam-templates","title_level":1}],"heading_components":[{"id":"1791d0493ac425bdbe079a5ff3043fc7fcafa96e79a5f9578ef21b58da7a40b2","body":"Get inspired by real campaigns and learn best practices to grow your business with Gleam.
"}]},{"id":7,"url":"/authors","type":"authors","title":"Authors","hidden":true,"admin_url":"https://directus.gleam.io/admin/content/HelpCenterTab/7","meta_title":"Follow Gleam's Content Creators","short_title":"Authors","recent_error":null}],"type":"guides","menus":{"mobile_menu":[{"id":6,"title":"Apps","menu_items":[{"id":2,"url":"/app/competitions","icon":"marketing-competitions","title":"Competitions","fa_icon":"fa-kit-duotone fa-marketing-competitions","fa_style":"color: #591DF0;","description":"Create viral campaigns, grow your audience, surge brand awareness & engagement with just a few clicks."},{"id":4,"url":"/app/rewards","icon":"marketing-rewards","title":"Rewards","fa_icon":"fa-kit-duotone fa-marketing-rewards","fa_style":"color: #1BD1A1;","description":"Create exclusive coupon & gated offers that deepen brand affinity, and keep your customers coming back for more."},{"id":1,"url":"/app/capture","icon":"marketing-captures","title":"Capture","fa_icon":"fa-kit-duotone fa-marketing-captures","fa_style":"color: #0CBDE3;","description":"Stop letting website visitors slip away. 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Create pop-ups that turns casual browsers into valuable leads and subscribers."},{"id":3,"url":"/app/gallery","icon":"marketing-galleries","title":"Gallery","fa_icon":"fa-kit-duotone fa-marketing-galleries","fa_style":"color: #FF9FF3;","description":"Showcase your branded content & social proof with beautiful displays that integrate seamlessly on your website."}]}]},"posts":[{"url":"/guides/small-campaigns","title":"Why Fewer Entries Don’t Mean a Failed Giveaway Campaign","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"Success'"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/cf8ac350-efb0-4a3f-8480-3f91dbc18d26 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/cf8ac350-efb0-4a3f-8480-3f91dbc18d26 2x"}]},"summary":"A small giveaway campaign does not mean poor performance. Learn how targeted campaigns with fewer entrants can deliver higher-quality leads and better results using Gleam.","reading_time":3},{"url":"/guides/ongoing-giveaways","title":"Why and How To Run An Ongoing Giveaway With Gleam","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"How to Run Ongoing Giveaways"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/2ccec5a7-2161-44bd-bd51-7f9a25d65640 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/2ccec5a7-2161-44bd-bd51-7f9a25d65640 2x"}]},"summary":"Learn how ongoing giveaways work in Gleam, why they suit evergreen traffic, and how to run multiple fair draws within a single Competition.","reading_time":4},{"url":"/guides/how-to-use-gleam-to-impress-your-manager","title":"How To Use Gleam To Impress Your Manager With Real Marketing Results","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"Impress Manager"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/fcae12b9-8c2a-49c9-abdd-b01928622c4f 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/fcae12b9-8c2a-49c9-abdd-b01928622c4f 2x"}]},"summary":"Learn how to use Gleam giveaways to deliver marketing results your manager actually cares about, from lead quality and referrals to clear, credible reporting.","reading_time":5},{"url":"/guides/gaming-streamer","title":"Gaming Streamer Giveaways: How To Grow Your Audience Faster","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"Gaming Streamer Giveaway Guide Grow With Competitions"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/b206f0c8-a4d1-48d6-9f35-ed65acbc5fc9 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/b206f0c8-a4d1-48d6-9f35-ed65acbc5fc9 2x"}]},"summary":"Learn how to run gaming streamer giveaways that boost followers, engagement, and community growth using Gleam with proven strategies and referral mechanics.","reading_time":3},{"url":"/guides/new-to-gleam","title":"New To Gleam? Competitions, Rewards, Captures And Galleries","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"I’m New to Gleam. What Do I Do? "},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/b24c06a2-2e64-4f29-8bd2-50ec67b8485a 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/b24c06a2-2e64-4f29-8bd2-50ec67b8485a 2x"}]},"summary":"A practical guide for new Gleam users. Learn the difference between Competitions, Rewards, Captures, and Galleries, how to launch your first campaign, and how to use the data effectively.","reading_time":2},{"url":"/guides/lead-quality","title":"How to Balance Lead Quality and Speed in Giveaways","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"How to Maintain Lead Quality When Using Enter to Win Forms"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/e03201c0-b8d1-431a-af6e-90fa88b01ccc 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/e03201c0-b8d1-431a-af6e-90fa88b01ccc 2x"}]},"summary":"Fast entry doesn’t have to mean low-quality leads. This guide explains how to design enter-to-win forms that convert quickly while collecting meaningful, actionable data.","reading_time":1},{"url":"/guides/run-tumblr-giveaway-with-gleam","title":"How To Run A Tumblr Giveaway With Gleam","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"How to Run Successful Tumblr Giveaways With Gleam"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/3540dce8-1248-4dfa-b21a-ffaa474dfbcd 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/3540dce8-1248-4dfa-b21a-ffaa474dfbcd 2x"}]},"summary":"This guide explains how to run a Tumblr giveaway using Gleam. It covers how to set up entry actions, track participation, manage winners, and run Tumblr giveaways that feel native to the platform while staying organised and fair.","reading_time":3},{"url":"/guides/crypto-giveaway","title":"How to Run Secure Crypto Giveaways with Gleam","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"Crypto"},"breakpoints":[{"srcset":"https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=1,onerror=redirect/https://directus.gleam.io/assets/c32d0aa3-da54-4afd-8d94-224abbe3ac5d 1x, https://images.gleamio.com/cdn-cgi/image/format=auto,metadata=none,fit=scale-down,quality=90,width=380,dpr=2,onerror=redirect/https://directus.gleam.io/assets/c32d0aa3-da54-4afd-8d94-224abbe3ac5d 2x"}]},"summary":"A clear, practical guide to running a secure and trustworthy cryptocurrency giveaway using Gleam.","reading_time":2},{"url":"/guides/gated-content","title":"How to Create Engagement With Gated Content","author":13,"picture":{"dimensions":{"width":2240,"height":1120},"annotations":{"title":"How to Use Gated Content to Create More Engagement? 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