How Do I Increase Entries for My Competition?
Last updated: April 1, 2021
Any time you run a Competition you would be trying to drive as many entries as possible. After all, the more entries you get, the more value you get from your campaign.
There are lots of different ways you can go about increasing entries for your Competition, and to help you get started here are some of our top tips.
Actively Promote Your Competition
The best thing you can do to increase Competition entries is promote it as much as you can. The more people who see your Competition, the more people who enter it.
Some of the best ways you can promote your contest are to prominently feature it on your website, regularly post it on all your social media channels, and send it out to your email list.
For in-depth tips on promoting your Competition check out our helpful contest promotion guide.
Make Your Competition Appealing
When you reach potential entrants and bring them to your Competition, you want to make sure they follow through and enter your campaign. One of the best ways you can do this is by making your Competition as enticing as you can.
Some great ways to do this are by:
- Putting your prize front and centre. Focusing on what entrants stand to win is a great way to drive entries.
- Use engaging imagery.
- Clearly explain how users can enter.
Encourage Peer-to-Peer Referrals
Promoting your campaign through your own channels is a great way to connect with your own audience, but in order to maximise entries and get the most out of your Competition you should be striving to reach new users.
One of the best ways you can do this is with Gleam's Viral Share action.
With this action you can award entrants with extra entries for sharing your Competition and getting their friends to enter. This is a brilliant way to incentivise referrals and put your campaign in front of a huge new audience you would have otherwise struggled to reach.
Encourage People to Complete More Entries
Getting more people to enter isn't the only way you can increase Competition entries. You can also do it by getting the entrants you have to complete more entries.
You can do this by including more actions in your campaign and giving people more chances to win by completing more actions.
You can take this a step further and use Gleam's Bonus action to offer a bunch of additional entries to users who complete every action in your campaign. This is a powerful way to maximise the value of each entrant and drive more entries.