How Can I Promote My Rewards Campaign?
Last updated: February 17, 2021
Here are some of our top tips for promoting your Rewards campaign and generating as many entries as possible:
Share it With Your List
No one is more likely to enthusiastically participate in your campaign and pass it onto their friends than your existing email subscribers.
These users have already proven that they're interested in your brand, so they should be the first to know that you're giving away awesome rewards.
It can sometimes be tempting to ignore your existing users in favour of trying to pull in a new audience, but when you're looking to grow a business both are equally important. Previous customers and dedicated followers and more likely than anyone to covert and share your campaign around, so make sure they're in the loop.
Post On All Your Channels
Any time you run a Rewards campaign you need to make sure you're frequently sharing it across all of your social channels.
Not only is this a great way to connect with your existing audience, but it's also a highly effective tactic for reaching highly targeted new users as your followers expand your post's reach through likes, comments, shares, retweets and more.
Embed on Your Website
If someone visits your website you can be very confident that they would be interested in entering your campaign and quickly snagging a good deal, so make sure they know about it.
Embed your Rewards campaign on your website and make sure it's easy to find.
You can try:
- Adding a Rewards or Discounts tab to your navigation menu.
- Build a popup or notification bar that announces your Reward.
- Run your Rewards campaign in a popup tab that can be triggered from any page on your website.
More Expert Tips
Most of the same tips and strategies that are used to effectively promote contests and giveaways also apply to Rewards campaigns, so for more awesome ideas on getting your Reward in front of more people and driving entries check out our helpful Contest Promotion Guide.