Mwave Has Run 202 Gleam Giveaways in 10 Years

Mwave times its Gleam giveaways to moments its buyers already care about, from GPU launches to game releases.

Mwave is an Australian online tech retailer that has sold computers, components, peripherals and networking gear to PC builders and gamers since 2006.

It has run 202 giveaways on Gleam in ten years and built an email list of over 200,000.

A Store Tour in Every Entry

The Battlefield 6 Custom PC Giveaway drew 7,984 Entrants, who completed more than five Actions each. The Actions included a newsletter signup, visits to Mwave’s gaming PC range, YouTube channel and Intel processor page, an Instagram follow and a Facebook page like.

Each entry walked people through Mwave’s store and channels while they were there for the prize.

On the Win This RTX 5060 Ti campaign, one Action sent Entrants to a page of ASUS RTX graphics cards, the same kind of hardware as the prize. “Check out these ASUS RTX Graphics Cards” was completed 1,315 times.

The RTX 5060 Ti Launch Giveaway

Mwave ran Win This RTX 5060 Ti with NVIDIA and ASUS, and gaming creator LACE promoted it. It opened the week after NVIDIA released the card, timed to the hardware launch. It drew 1,448 Entrants and converted about 41% of its Impressions.

Entries spiked on April 29 and stayed high for weeks afterward.

A GPU launch opens a window that lasts weeks. Someone who’s been waiting to upgrade doesn’t decide on day one. They read reviews, watch benchmarks and compare prices, and forums and review videos keep going the whole time. A giveaway backed by the chip maker, the card maker and a creator they trust gave Mwave a reason to stay in view while they decided.

Where the Entrants Came From

On the Battlefield 6 giveaway, about 78% of Entrants were in Australia. The United States came a distant second at about 9%, followed by Germany, India, Canada and the United Kingdom.

Other campaigns were even more Australian. About 97% of Entrants on the Cel-Shaded campaign were Australian, and about 82% on the PC Awards. Mwave sells across Australia, so most Entrants are people it can sell to.

On the Cel-Shaded giveaway, 217 Entrants spread the campaign themselves through their Viral Share link, and one of them shared it 153 times.

Brand Votes in the PC Awards

The 2025 Mwave Australia PC Awards asked Entrants to vote in eight categories, from Processor Brand of the Year to Gaming Peripheral of the Year. Each vote was a Choose Image Action, so Entrants picked from brand logos laid side by side, AMD against Intel for processors.

About 33% of the people who saw it entered, and they completed 11,030 Actions between them.

That gives Mwave first-party data on which brands its audience prefers, straight from the people it sells to.

Key Growth Takeaways

So what can another retailer take from Mwave’s 202 campaigns?

• Open the giveaway right after a launch. Win This RTX 5060 Ti opened the week after NVIDIA released the card. Schedule yours for the weeks after a launch your buyers are watching, while they’re still reading reviews.

• Link an Action to the matching products. Entrants on the RTX 5060 Ti giveaway completed the ASUS RTX graphics card page Action 1,315 times. Point one Action at the product range closest to your prize.

• Walk Entrants through your store. Battlefield 6 Entrants completed several Actions each, including visits to Mwave’s gaming PC range and Intel processor page. Add visit Actions for the store pages you most want buyers to see.

• Ask Entrants to vote between brands. The 2025 PC Awards drew around 1,365 votes in each of its eight Choose Image categories. Run a vote on the brands you stock to learn which ones your buyers reach for.