Marketing Guides to Help You Grow With Gleam
Learn how to get more from Gleam with practical, step-by-step guides for every stage of your campaign. From planning and launching giveaways to growing your audience.
Why and How To Run An Ongoing Giveaway With Gleam
Learn how ongoing giveaways work in Gleam, why they suit evergreen traffic, and how to run multiple fair draws within a single Competition.
Why Fewer Entries Don’t Mean a Failed Giveaway Campaign
A small giveaway isn't a failed one. Learn why targeted campaigns with fewer entrants can bring better leads and results.
How To Use Gleam To Impress Your Manager With Real Marketing Results
Learn how to use Gleam giveaways to deliver marketing results your manager actually cares about, from lead quality and referrals to clear, credible reporting.
How to Use User-Generated Content to Rank in AI Search
AI search rewards real reviews and photos. Learn how to collect user-generated content at scale with Gleam Competitions and Galleries.
Giveaways vs Paid Ads: A Blended-CAC Framework for 2026
When do giveaways beat paid search and social on customer acquisition cost, and when do they lose? A blended-CAC framework to decide.
Giveaways as a First-Party Data Engine: Building an Audience You Actually Own
Collect first-party data with consent, straight from your giveaway. Here's how to turn entrants into an audience you actually own.
How to Create a Social Media Contest (Step by Step)
Run a social media contest step by step, from goal and prize to entry actions, rules, promotion, picking a winner and follow-up.
How to Lower Your Cost Per Lead With Giveaways
Cut your cost per lead with giveaways. See 2026 ad benchmarks, the real cost-per-lead maths, and how Gleam captures qualified leads for cents.
Stop Wasting Giveaway Entry Actions (Use Them Like This Instead)
Use giveaway entry actions to drive traffic and referrals, not just pile up entries. Here's how to pick the ones that grow your business.
Why Your Gleam Campaign Isn’t Getting Enough Entries (And How To Fix It)
Learn how to increase giveaway entries with simple fixes to your prize, entry flow, and promotion strategy using Gleam.
Gaming Streamer Giveaways: How To Grow Your Audience Faster
Grow your stream faster with giveaways. Learn how gaming streamers use Gleam to get more followers and a more engaged community.
New To Gleam? Competitions, Rewards, Captures And Galleries
New to Gleam? Learn the difference between Competitions, Rewards, Captures and Galleries, and how to launch your first campaign.
How to Balance Lead Quality and Speed in Giveaways
Fast entry doesn't have to mean poor leads. Learn how to design entry forms that convert quickly and still collect useful data.
How To Run A Tumblr Giveaway With Gleam
Run a Tumblr giveaway that feels native to the platform. Learn how to set up entry actions, track entries and pick winners fairly.
How to Run Secure Crypto Giveaways with Gleam
A clear, practical guide to running a secure and trustworthy cryptocurrency giveaway using Gleam.
How to Create Engagement With Gated Content
Turn your content into a growth engine. Learn how to use gated content in Gleam to boost engagement, grow your list, and reward loyal fans.
How to Run Sports Giveaways That Excite Fans and Grow Loyalty
Turn fan passion into loyalty with sports giveaways. From matchday predictions to photo challenges, keep fans engaged all year.
How To Run a Threads Giveaway With Gleam
Run a Threads giveaway with Gleam's Competitions app. Learn how to drive entries, collect proof of entry and stay within Meta's rules.
How to Run a Reddit Giveaway With Gleam
Reddit has strict rules and sceptical communities. Learn how to run a creative, rule-compliant Reddit giveaway that builds trust.
How to Grow and Engage Your Audience With a Telegram Channel
Build a Telegram channel your fans stick with. Content ideas, growth tactics and how to use giveaways to keep people engaged.
How to Grow Your Business For Free Using Gleam
Learn how to to grow your business for only the price of your prize by using Gleam to run an awesome giveaway campaign.
Twitch Giveaway Rules: How to Run Legal, High-Impact Promotions
Planning a Twitch giveaway? Here are the rules, laws and tools you need to run one that's legal and grows your stream.
Discord Giveaway Rules – Run Legal & Fair Campaigns
Learn everything you need to know about the rules and regulations of running a Discord giveaway.
5 Steps To Running A YouTube Giveaway With Gleam
A 5-step guide to running a YouTube giveaway with Gleam, from picking entry Actions YouTube allows to drawing winners fairly.
How To Run a YouTube Giveaway
Run a YouTube giveaway step by step. Learn YouTube's giveaway rules, how to pick a winner and how to get the best results.
The Ultimate Guide To Running a Gleam Rewards Campaign
The Rewards campaigns we recommend, from discount unlocks and email signups to QR codes and gated content, and how to set up each.
How To Run a Scavenger Hunt with Gleam
Hide clues and secret codes for people to hunt down, then reward the ones who find them. Here's how to run a scavenger hunt in Gleam.
How To Use Gleam For Your Cyber Monday Promotions
Run Cyber Monday campaigns in Gleam, from sweepstakes and waitlists to exit-intent offers, plus the templates we'd start with.
How To Use Gleam For Your Black Friday Promotions
Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.
How to Grow Your YouTube Channel with Gleam
Learn how to run giveaway campaigns and collect user-generated content to promote and grow your YouTube channel with Gleam.
How to Promote an Event with Gleam
Promote your event with Gleam. Our favourite ways to collect and show user-generated content, grow social buzz and sell tickets.
How To Grow On Instagram With Gleam
Grow your Instagram account with Gleam. Learn the giveaway and Rewards strategies that bring in new followers.
How To Promote a Fitness Business With Gleam
Promote your fitness business with awesome giveaways, rewards, user-generated content, and more!
How To Promote a Restaurant with Gleam
Attract new customers to your restaurant, grow your social media following, and expand your mailing list with Gleam!
How To Run An Instagram Photo Contest With Gleam
Run an Instagram photo contest with a Gleam template. Learn how to collect photo entries and show the best ones in a Gallery.
How to Run a Facebook Timeline Contest
Run a contest on your Facebook timeline. Learn how to set it up, collect entries from comments and pick a winner fairly.
How To Get More Followers On X
Learn how Gleam can help you get more followers on Twitter / X with this simple guide.
How To Run A Twitter / X Contest
Run a Twitter / X contest that grows your following. Learn how to set it up in Gleam, from entry actions to picking a winner.
9 Ways to Use Gleam to Give Out Shopify Discount Codes
Run a Shopify store? Learn how you can use Gleam to give out discount codes that will drive sales and incentivise powerful actions.
6 Ways to Promote a Retail Store With Gleam
Do you run your own store? Learn how Gleam can help you promote your retail store and drive sales with this helpful guide.
How to Run a Pinterest Contest
Get your hands on this simple guide to help you run a successful Pinterest contest. Get started in just 5 minutes.
How to Run Instagram Contests
How to run an Instagram contest: the rules, entry actions, contest ideas, and picking a winner fairly with Gleam.
Promote Your Business With Wi-Fi Unlock Rewards
Check our helpful guide and find out how you can use your Wi-Fi to drive action and promote your business.
Drive Webinar & Event Registrations With Gleam
Find out how you can use Gleam to promote your webinars and events and drive registrations.
How to Run a Survey With Gleam
Reward survey completions, run a survey giveaway, ask the NPS question for an entry, and promote your survey with a popup.
How to Run a Pre-Launch Campaign With Gleam
Pre-launching a product? Our best pre-launch tactics in one guide, so you build an audience and buzz before day one.
How To Run A Photo Contest
Run a photo contest people want to enter. Learn how to collect photos, show them in a Gallery, run voting and pick a winner.
How To Run A Partner Campaign With Gleam
Team up with another brand to reach a bigger audience. Learn how to run a joint campaign with partners in Gleam.
How to Run Online Sweepstakes
Run online sweepstakes that grow your audience. Learn how to pick a prize, choose entry actions and turn entrants into customers.
No Purchase Necessary Laws
Find out what No Purchase Necessary laws mean in your country, and how to run a giveaway that stays compliant.
Beginner's Campaign Launch Checklist for Gleam
You've set up your Gleam Competition. Here's what to check next to launch it and get the actions that matter to you.
How to Partner With Influencers To Run Campaigns
Partner with influencers to put your brand in front of a new audience. Learn how to run Gleam campaigns with them.
How to Promote a Music Festival With Gleam
Running a Music Festival? Learn how Gleam can help you promote and grow your event with this helpful guide.
Engage & Nurture Your Community During The COVID-19 Outbreak With Gleam
Keep your community close while people stay home. Ways to use Gleam to share updates, run giveaways and keep capturing leads.
How to Promote Your YouTube Contest
Learn everything you need to know about promoting your YouTube contests with our helpful guide.
How to Promote Your Contest on Your Website
Learn everything you need to know about promoting a contest or giveaway on your own website with our helpful guide.
How to Promote Your Contest on Twitter
Learn everything you need to know about promoting a contest or giveaway on Twitter with our helpful guide.
Contest Promotion Websites
Trying to get more exposure for your contests? Check out our list of free to use contest promotion websites.
How Do I Promote My Instagram Giveaway?
How to promote an Instagram contest or giveaway: bio links, Stories, cross-channel promotion, and driving more entries with Gleam.
How to Promote Your Contest on Facebook
Learn everything you need to know about promoting a contest or giveaway on Facebook with our helpful guide.
Your Guide To Australian Competition Permits
Running a giveaway in Australia? Find out when you need a competition permit and what it means for your campaign.
How To Get More Facebook Likes With Gleam
Want more likes on your Facebook Page? Learn how to use Gleam giveaways to bring more people to your Page.
How to Run a Facebook Contest
Learn everything you need to know about running a successful Facebook contest or giveaway with this helpful guide.
How to Use Gleam at Your Event
Hosting an event? Learn how Gleam can help you engage your guests and drive powerful actions with this helpful guide.
9 Ways To Grow Your Email List With Gleam
Get your hands on these 9 actionable ways to grow your email list with Gleam. Get started in just 5 minutes.
8 Ways to Promote an E-Commerce Business With Gleam
Launching an online store? Here are 8 ways to use Gleam to promote it and grow your social following.
How to Distribute E-commerce Coupons With Capture Bars
Show a coupon code in a Capture bar on your store, so visitors see the offer while they shop. Here's how to set one up.
How to Give Out E-Commerce Coupons
Learn how you can use Gleam to give out coupon codes that will drive sales and other powerful actions.
9 Ways To Grow Your Crowdfunding Promotion Campaign With Gleam
Grow your crowdfunding campaign before and after launch. Nine ways to use Gleam to find backers and build a launch-day crowd.
8 Ways to Promote a Book With Gleam
Publishing a new book? Learn how Gleam can help you promote your book and grow your readership with this helpful guide.
How to Promote Your Music With Gleam
Learn how Gleam can help you promote your music, grow your fanbase and drive powerful actions with this helpful guide.
How To Drive Amazon Sales With Gleam
We're going to show you some unconventional promotion tactics you can use with Gleam to increase your Amazon sales.
How to Promote Your Online Contest
Your contest is ready to launch. Here are the strategies we'd use to promote it and get it in front of more people.
Creating A Tiered Reward With Gleam
With Gleam Rewards you can create Tiered Rewards which allow users to complete actions to earn increasingly valuable incentives.
Creating A Refer A Friend Reward With Gleam
Use a Gleam Reward to get people to refer friends who can redeem it too. The setup is tricky, so here's how to configure it.
Create a Coupon in Gleam Rewards
We walk you through your first coupon campaign in Gleam Rewards, from setup and redemption actions to coupon codes and installation.
Create A Photo Voting Contest With Gleam
How to create a free photo voting contest with Gleam: collect photo or video entries and let the public vote to choose a winner.
Ready to build your campaign? Explore the Gleam apps and choose the tools that match what you want to achieve.
- Run a Competition → Competitions
- Capture More Leads → Lead Captures
- Reward Customers → Rewards
- Showcase Your Community → UGC Galleries