New Blood's ULTRAKILL PC Giveaway Drew 14,457 Entrants

New Blood Interactive has run Gleam campaigns for nine years. The prizes are usually its own merchandise and free games, and for its 10th birthday it was a custom ULTRAKILL PC built with Ironside Computers.

The studio behind ULTRAKILL, DUSK, Gloomwood, Faith: The Unholy Trinity, Amid Evil, and Blood West uses those campaigns to grow its email list and social following.

Dave Oshry, New Blood’s CEO, said:

“Our game ULTRAKILL is very very popular and people want free stuff. We use these giveaways to bulk up our social follows and email list and don’t have to spend much in return, just give away some merchandise and free games. It’s a win-win. Gleam makes it easy.”

New Blood Since 2014

Dave Oshry, Aaron Alexander, and Kreyg DeZago founded New Blood Interactive in 2014. Its games borrow from the shooters of the late 1990s and add modern movement, fast combat, and stylized art.

The team talks to its players on Discord, Steam, Twitter, and YouTube.

One ULTRAKILL PC, 14,457 Entrants

For its 10th birthday, New Blood and Ironside Computers gave away a custom ULTRAKILL PC in The New Blood Anniversary ULTRAKILL PC Giveaway.

65,678 Impressions became 14,457 Entrants, a 22.01% Conversion Rate. Those Entrants completed 185,928 Actions, about 12.9 each. Twitter sent 14,907 Impressions at a 42.99% Conversion Rate. Direct traffic sent 39,684 Impressions, and Entrants who arrived that way completed 124,506 Actions, 67% of all 185,928.

1,426 Entrants shared their Viral Share link. Those links got 22,866 clicks, and 3,439 of them became successful shares, a 15.04% Viral Conversion. 47.87% of Entrants were in the United States, followed by the UK, Canada, Australia, and Brazil.

A PC themed on ULTRAKILL is worth most to people who already play ULTRAKILL.

Every Email Goes Into Mailchimp

New Blood’s campaigns include social follow, YouTube and newsletter sign-up Actions. New Blood sends every email into Mailchimp.

As Dave puts it: “We use Mailchimp by putting all the emails from each giveaway into our mailing list and hope people don’t unsub. Sorry we’re not fancy with our insights.”

Key Growth Takeaways

Build the prize around your own game. New Blood’s ULTRAKILL PC drew 14,457 Entrants at a 22.01% Conversion Rate.

Bring in a hardware partner, as New Blood did with Ironside.

Keep running them. New Blood has run Gleam campaigns for nine years.