Build awareness, delight fans, and attract new players with a Steam giveaway that rewards engagement and promotional actions.
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Steam Game Promotion Giveaway Template
Build awareness, delight fans, and attract new players with a Steam giveaway that rewards engagement and promotional actions.
Consider running your giveaway alongside a Steam free weekend to maximise exposure and get more players trying your game.
What This Template Does
This template helps you promote your game on Steam by incentivising users to complete actions such as playing your game, joining your Steam group, engaging on social media, joining your Discord server, and sharing the giveaway with friends. It’s a proven way to reward loyal fans and attract new players with free Steam keys, free Steam codes, in-game rewards, or DLC.
Template Features
- Steam Play actions to track game time or activity
- Steam Group join actions for community building
- Multi-platform integration with Discord, YouTube, Facebook, and X
- Email subscription actions to build your contact list
- Referral incentives to drive viral reach
Benefits of This Template
- Drives game downloads and player engagement
- Builds a strong community via Steam and Discord
- Increases brand visibility across social media platforms
- Distributes free Steam codes or free Steam keys as rewards
- Complements game giveaways and launch events
Who Should Use It
This template is ideal for:
- Game developers launching a new title or update
- Studios planning a Steam-free weekend
- Publishers wanting to distribute free Steam code rewards
- Creators seeking to expand their audience with cross-platform promotions
Integration Support
You can connect this template with:
- Track game playtime with Steam Play actions
- Grow your community with Steam Group join actions
- Build Discord engagement with join actions
- Drive YouTube visits and subscriptions
- Boost reach via Facebook, X, and referral sharing
- Enable referrals with Viral Share
Official Gleam Resources
Frequently Asked Questions
Use Gleam to run a launch giveaway tied to key actions like wishlist adds, follows, and referrals. Click to see how to boost visibility and build momentum.
Combine beta testing, influencer outreach, and a Gleam giveaway. Click to learn the best strategies for a successful game launch.
Great prizes include keys, merch, DLC, or early access. Click for a full list of rewards that attract gamers and boost your launch.
Integrations
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How to Set Up Your Steam Game Promotion Giveaway
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Select the Steam Game Promotion Giveaway Template
Use this campaign to promote your game and reward player engagement.
➡ Use this Steam giveaway template -
Choose a Relevant Prize
Offer free Steam keys, DLC, merch, or in-game items to attract entries. -
Enable Steam Play and Group Join Actions
Reward players for logging playtime or joining your Steam group.
➡ Configure Steam actions -
Add Social Media and Community Actions
Include Discord joins, YouTube visits, and follows/reposts on X and Facebook.
➡ Set up multi-platform entry methods -
Collect Emails for Ongoing Promotion
Add a Subscribe action to build your list for updates and offers.
➡ Enable Subscribe actions -
Encourage Viral Sharing
Reward users for sharing the giveaway with friends to increase reach.
➡ Activate Viral Share referrals -
Customise Campaign Look and Messaging
Feature your game artwork, brand style, and a clear CTA.
➡ Customise your giveaway appearance -
Draw Winners and Distribute Rewards
Select winners using Gleam’s draw system and send their free Steam code or prize.
➡ Draw and verify winners
Build awareness, delight fans, and attract new players with a Steam giveaway that rewards engagement and promotional actions.