Run a Twitter Photo Contest to engage your audience, collect user-generated content, and expand your brand’s visibility on social media.
Run a Twitter Photo Contest to engage your audience, collect user-generated content, and expand your brand’s visibility on social media.
With Gleam’s template, you can easily encourage users to post photos with your branded hashtag and submit them for a chance to win.
A photo contest on Twitter/X is a proven content marketing strategy that helps you gather authentic user-generated content, boost engagement, and create lasting connections with your community. Gleam makes it simple to collect entries, review submissions, and pick winners fairly.
Encourage entrants to Tag a Friend in their photo submissions to increase organic reach and attract new participants who are genuinely interested in your brand.
Weekdays between 12–3 PM often perform best, but use your Twitter Analytics tool to test what works for your audience.
Twitter encourages frequent posting for consistent growth. Post more often during a campaign to boost visibility.
Select the Twitter Photo Contest Template in your Gleam dashboard
➡ Open the template here
Define your branded hashtag, prize, and clear instructions for participants
➡ Use our prize ideas guide for inspiration
Configure Twitter Follow actions for growth and Retweet actions to amplify reach
Encourage UGC by having users Tweet photos with your specific hashtag
Showcase entries by enabling a Stylish Gallery on your landing page
Promote your contest across Twitter and other social networks to boost reach
At the end of your campaign, select random winners fairly and announce results publicly
Run a Twitter Photo Contest to engage your audience, collect user-generated content, and expand your brand’s visibility on social media.