Support a meaningful cause while building your audience with this Mental Health Awareness Day giveaway template.
Support a meaningful cause while building your audience with this Mental Health Awareness Day giveaway template.
This campaign allows you to promote wellness, encourage reflection, and collect valuable user engagement — all while offering a thoughtful prize.
Whether your goal is to raise awareness, support your community, or simply highlight the importance of mental health issues, this template empowers brands to connect with audiences through empathy, intention, and shared values.
Encourage users to reflect on their self-care rituals, share stories, support friends and family, or attend awareness events — all through trackable entry methods designed to engage and inspire.
🎗️ Launch your campaign during World Mental Health Week in early October or leading up to October 10 (World Mental Health Day) to maximise engagement and support.
This template is ideal for:
Yes, health businesses can run giveaways with the right structure. Click to see how Gleam helps you grow responsibly and compliantly.
Use Gleam to set up your campaign, collect leads, and drive awareness. Click for steps to run a compliant, professional giveaway.
Choose the Right Entry Actions
Use a mix of questions, social visits, photo sharing, and referral incentives
➡ Explore entry actions
Customise Your Messaging and Branding
Use calming imagery, inclusive language, and language like “Share Positivity” or “Celebrate Awareness”
➡ Design your capture
Include Story or Reflection Questions
Use the Question action to ask users: “How do you prioritise your mental health?” or “What helps you reset?”
Promote Across Relevant Channels
Promote your giveaway with social media posts, newsletters, and partnerships with health professionals
Launch During the Right Week
Aim to launch during World Mental Health Week or in the first week of October, ahead of October 10
Encourage Meaningful Sharing
Offer bonus entries for those who refer friends or tag self-care rituals with your campaign hashtag
Announce the Winners Respectfully
End your campaign by highlighting community insights and thanking all who participated
➡ Announce winners
Support a meaningful cause while building your audience with this Mental Health Awareness Day giveaway template.