
Delight parents and caregivers with on-brand contests that showcase cute moments, promote baby apparel, and drive baby store traffic online and in-store.
























Use Gleam Competitions to drive early store visits, collect parent-led social proof, grow launch reach on social channels, capture emails for seasonal campaigns, and reward referrals that lead to repeat purchases.
Increase foot traffic with QR and in-store mechanics
Collect UGC (baby photo entries) to power social proof
Grow Instagram/TikTok reach for launches and promos
Capture emails for baby shower and seasonal campaigns
Reward referrals to reach new families and children stores
Encourage website visits alongside social and content-driven actions to help parents discover, explore, and trust your brand across digital touchpoints.
Use popups and forms to collect emails from product pages and lookbooks, trigger exit-intent coupons, and promote registry events to grow baby store traffic.
Offer store credit, bundle discounts, or early access to new baby clothes brand drops to reward reviews and referrals, increasing LTV for baby shops and kids stores.
Curate UGC from photo contests and try-ons into shoppable galleries. Build trust for baby brands and drive conversions across PDPs, emails, and in-store screens.













