6 Ways to Promote a Retail Store With Gleam
Do you run your own store? Learn how Gleam can help you promote your retail store and drive sales with this helpful guide.
If you're a retailer, balancing store operations and promotion can be a challenge, and effective campaigns are key to standing out in a competitive market.
Gleam makes it easy to create and manage engaging promotional campaigns that attract customers and grow your business.
Below, we’ll outline some of the best strategies promote your store.
If you want to generate store awareness and drive real user action, there may not be anything you can do which will be as effective as running a contest or giveaway.
Most people who find out about your store and decide to visit will do so online, so it's imperative that you are able to reach and engage these users.
Gleam Competitions allows you to easily set up and run contests and giveaways which drive powerful user engagement.
So if you're looking for a great way to draw attention to your store and encourage visits from potential customers then running a giveaway is definitely for you.
Gleam has numerous actions across Facebook, Twitter, Instagram and more which can give your social media marketing a significant boost.
Using our actions you can ask users to visit you on Facebook and Instagram or follow you on Twitter - all great ways to grow your social media following.
You can also ask users to send out a Tweet promoting your store, or Retweet one of your own posts. These actions are particularly effective if you're running a sale, launching a new product or undertaking any other activity you want to draw attention to.
Get started with our classic sweepstakes template:
One particularly powerful action you can incentivise is getting people to check-in at your store. This is a great way to encourage your users to actually visit your store and check out everything you have on offer in person.
It's most likely that your existing social media followers are customers who live in the vicinity of your store.
This means that the bulk of their friends are also likely to live nearby.
This is fantastic, as it means that by encouraging your followers to interact with your various online channels you will be exposing your store to a wider online audience who are likely to live within shopping range of your store.
If you're going to be selling an exclusive or limited edition product then running a pre-launch raffle to win the chance to buy the product is an outstanding way to generate hype around the product launch, draw attention to your store and drive powerful actions.
A pre-launch raffle can provide you with a perfect opportunity to grow your mailing list, as users who are interested in one special offering are likely to be interested in others.
However, when you run any Competition with Gleam you have a wide array of entry actions you can choose from, so a pre-launch raffle can be used to drive whatever actions you desire.
User-Generated Content (UGC) is an incredibly powerful promotional tool. It comes from real customers which makes it far more trustworthy, relatable and engaging than most branded content you can produce.
User-generated content will make a welcome addition to any store's promotional efforts. You can even use user-generated content in the form of physical poster displays in your store as social proof, too.
It's terrific for social media marketing, and if you build a UGC gallery on your own website, you can add an extra layer of engagement to the site and help build a real sense of community surrounding your store.
Gleam Galleries allows you to build stylish galleries which will automatically import images from a variety of sources.
As a retailer, e-mail marketing is one of the most powerful promotional tools you can use.
Sending your mailing list updates on sales, new products, or any other happenings is a great way to promote your store and drive sales, but it's effectiveness is reliant on the size of your mailing list.
To maximise the efficiency of your e-mail marketing strategy you need a sizeable mailing list, and one of the best ways to get one is by using a giveaway to incentivise signups.
A highly effective way to grow your mailing list and drive sales at the same time is by using Capture's Coupon template to incentivise e-mail signups with discount coupons for your store.
The discount coupon you offer will give website visitors extra incentive to sign up for your mailing list, and by providing users with a discounted offering they will become far more inclined to visit your store and make a purchase (especially if they've never shopped with you before).
This just goes to show how powerful this strategy can be for both driving instant sales and extending your long-term promotional reach.
Running effective promotions doesn’t have to be complicated. Whether you're using giveaways to boost awareness, driving foot traffic with in-store contests, or building long-term engagement with email marketing and UGC, Gleam makes it easy to attract and retain customers.
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Stuart McKeown
Stuart McKeown is one of the Co-founders at Gleam. Aside from writing and helping businesses grow, he also enjoys sound design and drinking tea ☕️