6 Ways to Promote a Retail Store With Gleam
Do you run your own store? Learn how Gleam can help you promote your retail store and drive sales with this helpful guide.
• Run giveaways and raffles to quickly increase product awareness, email signups, and social engagement
• Use in-store giveaways to turn online promotion into real foot traffic and local visibility
• Launch pre-release raffles to build hype and capture high-intent customers before a product drop
• Display user-generated content to build trust, social proof, and confidence in your brand
• Combine mailing lists and instant rewards to drive repeat purchases and long-term customer loyalty
If you're a retailer, balancing store operations and promotion can be a challenge, and effective campaigns are key to standing out in a competitive market. From loyalty programs, special offers, to improving the shopping experience and store experience, we will show you how to improve your marketing strategy to start increasing sales and engaging your existing customers.
Gleam makes it easy to create and manage engaging promotional campaigns that attract customers and grow your business.
Below, we’ll outline some of the most effective ways to promote your store, increase foot traffic, and build long-term customer relationships.
Running a giveaway is one of the fastest ways to increase awareness for your store and drive meaningful actions like website visits, social follows and email signups.
Giveaways work especially well when you’re launching new products, running sales, or trying to reach new audiences online. By offering a relevant prize and asking users to complete simple entry actions, you can turn attention into real engagement.
- Create a Competition campaign
- Add relevant actions (Visit a Page, Follow on Instagram, Watch a Video)
- Enable Viral Share to encourage referrals
- Add your prize details and campaign dates
- Embed the widget or share the hosted landing page
In-store giveaways are a powerful way to turn online engagement into real-world visits. By encouraging customers to check in or visit your location, you can highlight your physical store and increase foot traffic.
This works particularly well for retailers with a strong local customer base.
- Create a Competition campaign
- Add actions like Check In at a Location or Visit a Page
- Promote the campaign across social media and in-store signage
- Encourage customers to complete actions during their visit
- Reward winners with prizes redeemable in-store
If you’re launching an exclusive or limited-edition product, a pre-launch raffle can help you build anticipation before release day.
Pre-launch raffles let customers enter for the chance to purchase or access a product early, while helping you grow a high-intent mailing list.
- Create a Competition and schedule it to run before your launch date
- Add relevant actions such as Email Signup or Visit a Page to capture early interest
- Configure your prize as early access, priority purchase, or a limited allocation
- Embed the widget or share the hosted landing page
- Follow up with entrants when the product becomes available
User-generated content helps build trust by showing real customers using your products. Galleries allow you to collect and display this content in one place, both online and in-store.
UGC can also be reused across your social channels to reinforce social proof.
- Encourage customers to share content using your brand hashtag
- Create a Gallery to collect approved customer posts
- Import content automatically from social platforms
- Display the gallery on your website or in-store screens
- Reuse top-performing content across marketing channels
Email marketing remains one of the most effective ways to drive repeat purchases and promote new products. The key is building a list of customers who actually want to hear from you.
Giveaways and signup forms are a simple way to incentivise subscriptions.
- Create a Competition
- Add an Email Action action and set it as mandatory
- Add optional bonus actions to increase engagement (Visit a Page, Answer a Question)
- Publish the campaign and embed it on your site or share the hosted landing page
Instant rewards are an effective way to convert new visitors and encourage first-time purchases. By offering a discount or perk in exchange for an action, you can drive immediate value while growing your audience.
Running effective promotions doesn’t have to be complicated. By combining giveaways, in-store incentives, email capture and instant rewards, retailers can attract new customers, increase engagement and build long-term loyalty.
Want to learn more before you run your campaign? Check out 8 Ways to Promote an E-Commerce Business With Gleam
Social walls build trust and drive engagement by displaying real user content at events or in-store — turning your customers into marketers.
A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.
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