6 Ways to Promote a Retail Store With Gleam
Do you run your own store? Learn how Gleam can help you promote your retail store and drive sales with this helpful guide.
If you're a retailer, balancing store operations and promotion can be a challenge, and effective campaigns are key to standing out in a competitive market.
Gleam makes it easy to create and manage engaging promotional campaigns that attract customers and grow your business.
Below, we’ll outline some of the most effective ways to promote your store, increase foot traffic, and build long-term customer relationships.
Running a giveaway is one of the fastest ways to increase awareness for your store and drive meaningful actions like website visits, social follows and email signups.
Giveaways work especially well when you’re launching new products, running sales, or trying to reach new audiences online. By offering a relevant prize and asking users to complete simple entry actions, you can turn attention into real engagement.
- Create a Competition campaign
- Add relevant actions (Visit a Page, Follow on Instagram, Watch a Video)
- Enable Viral Share to encourage referrals
- Add your prize details and campaign dates
- Embed the widget or share the hosted landing page
In-store giveaways are a powerful way to turn online engagement into real-world visits. By encouraging customers to check in or visit your location, you can highlight your physical store and increase foot traffic.
This works particularly well for retailers with a strong local customer base.
- Create a Competition campaign
- Add actions like Check In at a Location or Visit a Page
- Promote the campaign across social media and in-store signage
- Encourage customers to complete actions during their visit
- Reward winners with prizes redeemable in-store
If you’re launching an exclusive or limited-edition product, a pre-launch raffle can help you build anticipation before release day.
Pre-launch raffles let customers enter for the chance to purchase or access a product early, while helping you grow a high-intent mailing list.
- Create a Competition ahead of launch
- Add entry actions like Email Signup or Visit a Launch Page
- Set the prize as early access or the chance to purchase
- Promote the raffle before launch day via email and social
- Follow up with participants when the product goes live
User-generated content helps build trust by showing real customers using your products. Galleries allow you to collect and display this content in one place, both online and in-store.
UGC can also be reused across your social channels to reinforce social proof.
- Encourage customers to share content using your brand hashtag
- Create a Gallery to collect approved customer posts
- Import content automatically from social platforms
- Display the gallery on your website or in-store screens
- Reuse top-performing content across marketing channels
Email marketing remains one of the most effective ways to drive repeat purchases and promote new products. The key is building a list of customers who actually want to hear from you.
Giveaways and signup forms are a simple way to incentivise subscriptions.
- Create a signup form or Competition that collects email addresses
- Offer a clear incentive such as early access or exclusive updates
- Embed the form on high-traffic pages of your website
- Promote it across social media and in-store touchpoints
- Send regular emails to keep subscribers engaged
Instant rewards are an effective way to convert new visitors and encourage first-time purchases. By offering a discount or perk in exchange for an action, you can drive immediate value while growing your audience.
Running effective promotions doesn’t have to be complicated. By combining giveaways, in-store incentives, email capture and instant rewards, retailers can attract new customers, increase engagement and build long-term loyalty.
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