Inspire makers and drive retail demand. Showcase projects, promote new tools and materials, and send buyers to hobbies, tools and hardware stores.
Use Gleam Competitions to drive store visits, showcase maker projects through UGC, grow social reach, capture emails for launches and workshops, and reward referrals that turn creative interest into repeat purchases.
Increase hardware store visits with in-store and QR mechanics
Collect UGC (DIY projects, before-after, timelapse builds)
Grow Instagram, TikTok, and YouTube audiences
Capture emails for launches and workshop signups
Reward referrals to lift craft supply store revenue
Encourage Instagram follows, photo and video submissions, website visits, newsletter signups, referral shares, and in-store Facebook check-ins to drive participation across social, email, web, and local channels.
Use popups and embedded forms to collect emails from product and blog pages. Trigger exit-intent coupons, promote workshop registrations, and drive local foot traffic to hardware and hobbies stores.
Offer hardware store credits, bundle discounts, or early access to limited runs to reward reviews, DIY project uploads, and referrals. Rewards turn DIY enthusiasts into loyal advocates.
Curate customer projects, workshop highlights, and timelapses into branded galleries. Repurpose UGC across PDPs, email, and in-store screens to inspire purchases and boost trust.
