Build a pre-launch list, reward early fans, and drive pledge intent. Run quiz-led, community-first giveaways that showcase your world, grow Discord/YouTube, and send backers to Kickstarter or Indiegogo.
Use Gleam Competitions to convert pre-launch hype into funding by activating playtesters, creators, and high-intent backers.
Build a high-intent pre-launch list for day-one pledges
Recruit playtesters and actual-play groups at scale
Convert hype into pledges with Kickstarter/Indiegogo visits
Capture UGC (table photos, session recaps, teach videos)
Run audit-friendly draws with clear, fair rules
Encourage Discord joins, YouTube subscriptions, Kickstarter and Indiegogo visits, referral shares, secret code entries from campaign updates, session photo uploads, demo video views, TikTok follows, Instagram comments, X retweets, campaign hub visits, and Patreon visits to activate players across community, crowdfunding, content, and social channels.
Use popups and embedded forms to collect day-one backers, wishlist signups, and retailer/presser interest. Trigger exit-intent pledge reminders and segment by faction, art vote, or stretch-goal priorities.
Offer exclusive backer editions, print-and-plays, lore PDFs, or Discord roles to reward quiz completion, referrals, UGC, and watch-throughs. Rewards keep fans engaged through the full funding window.
Curate table photos, session recaps, and display shelves into branded galleries. Repurpose UGC in updates, ads, and PDPs to build credibility and accelerate pledge momentum.
