9 Ways To Grow Your Crowdfunding Campaign With Gleam

If you're launching a crowdfunding campaign, you already know the importance of building awareness, attracting backers, and keeping your audience engaged.

With Gleam, you can harness a suite of tools to amplify your campaign’s reach, drive funding, and build long-term connections with your audience.

Whether you’re using Kickstarter, Indiegogo, Patreon, or running your own independent campaign, these strategies will help you achieve your goals.

We will cover:

• 1. Run a Viral Sweepstakes
• 2. Run a Giveaway To Promote Your Kickstarter, Indiegogo, or Patreon Campaign
• 3. Build Your Mailing List
• 4. Create a User-Generated Content (UGC) Gallery
• 5. Partner With Complementary Brands
• 6. Host a Pre-Launch Campaign
• 7. Use Rewards to Redirect Traffic
• 8. Add Exit-Intent Popups
• 9. Run a Refer-a-Friend Leaderboard Campaign

Our favourite way to help your campaign gain traction, go viral, and expand its reach, is with an exciting giveaway.

By incentivising users to check out your website, join your mailing list, repost content on social media, and share the news with friends in return for a chance to win a prize, you can get the word out and promote your product launch super effectively.

You can also use Gleam’s Viral Share action to create a ripple effect, encouraging participants to refer others to your campaign.

All you have to do is customise the template below and let everyone know how to enter.

While viral sweepstakes cast a wide net, sometimes you need a more targeted approach to drive specific actions.

A tailored giveaway can help you motivate users to engage directly with your Kickstarter, Indiegogo, or Patreon campaign

By running a targeted giveaway, you can encourage users to visit your campaign page, get them to explore your product and take action, build excitement, and secure meaningful support.

We have 3 awesome template options to choose from;

1. Promote Your Kickstarter Campaign

2. Promote Your Patreon Campaign

3. Promote Your Indiegogo Campaign

Email marketing is a powerful way to drive action during your campaign so you can nurture your leads and keep everyone updated.

Gleam’s Capture app allows you to collect email addresses through customised popups, forms, and notifications.

You can also run this as a rewards campaign, and offer coupons, discounts, or exclusive content to anyone who signs up to your mailing list.

Visual content can be an amazing way to boost trust and engagement.

By encouraging backers to share their experiences or creative takes on your product, you can collect powerful user-generated content.

To do this, you just need to use Gleam’s Galleries app to create a beautiful and responsive gallery featuring all of the great pictures your customers have taken with your product, and embed it on your website.

Partnering with other brands is an awesome way to reach a bigger audience and add extra value to your campaign.

Look for brands that complement what you’re offering and team up to run a giveaway or promotion using Gleam. By joining forces, you can create a more exciting prize and tap into each other’s followers.

It’s a win-win: you’ll both gain exposure to new audiences, drive more engagement, and attract even more support for your campaign.

Generating buzz before your campaign launches is a powerful way to ensure a strong start.

A pre-launch campaign helps you grow your audience, collect valuable leads, and build excitement for your project.

Use Gleam’s Competitions app to run a giveaway that encourages pre-launch actions, such as joining your mailing list, following your social channels, or sharing your pre-launch page with friends.

Redirecting traffic to your crowdfunding page is critical for driving backers.

Gleam’s Rewards app can help you incentivise these actions effectively.

To do this, you can offer a discount code, exclusive content, or early access in exchange for users completing actions like signing up to your newsletter, following you on social media, or visiting your Kickstarter, Indiegogo, or Patreon page.

Prevent potential backers from leaving your page without engaging by using exit-intent popups to capture their attention.

With Gleam’s Capture app, you can set up a popup that triggers when users attempt to leave your site.

Offer visitors an exclusive discount, freebie, or additional entry into your giveaway as an incentive to keep them engaged and encourage action before they go.

Make your crowdfunding campaign go viral by leveraging the power of referrals with a competitive twist.

With a leaderboard campaign, you can encourage participants to share your campaign widely by adding an exciting element of competition.

Gleam’s Competitions app makes it easy to track referrals and display a live leaderboard, showcasing the top contributors and driving further engagement.

This strategy works perfectly alongside your pre-launch or active crowdfunding campaign to amplify your reach and attract more backers.

Now you have all of the tools you need to run an awesome crowdfunding campaign, good luck!