Back to School Giveaway
Run fun back-to-school giveaways that promote your business and drive meaningful action.
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Back to School Giveaway
Run fun back-to-school giveaways that promote your business and drive meaningful action.
This School Season, run a back to school giveaway to connect with your community, engage families, and start the new school year with positive momentum. This easy-to-launch template is perfect for brands, creators, and educators looking to build awareness and reward participation with a custom prize.
Whether you’re offering school supplies, digital resources, or community-based prizes to your school students, this template helps you design a back to school campaign that’s flexible, mobile-friendly, and fully customisable.
Template Features
- Pre-configured actions for entry, sharing, and referrals
- Mobile-responsive layout with simple customisation
- GDPR-compliant email collection
- Bonus entry logic for completing multiple actions
- Built-in support for images, countdowns, and prize details
- Works with newsletters, school groups, and local orgs
Gleam helps you create a well-branded, high-converting back to school campaign that encourages entry and keeps your audience engaged.
Benefits of Running a Back to School Giveaway
This type of school giveaway focuses on community engagement, awareness, and lead generation. It works well for small businesses, creators, nonprofits, and local events trying to support or celebrate the new academic year.
You will:
- Capture emails and build your contact list
- Increase awareness through shareable giveaway mechanics
- Offer a prize filled with school supplies, gift cards, or digital tools
- Encourage participation from elementary to high school audiences
- Create a campaign that fits your tone — serious, fun, or educational
You can also embed the campaign on a blog or run it as a standalone landing page during August and September.
Who Should Use This Template
This giveaway template is ideal for:
- Creators running seasonal back to school promotions
- Schools, educators, and PTAs looking to engage students or parents
- Local businesses supporting their school district
- Brands offering family-friendly products or digital tools
If you are looking for back to school giveaway ideas, this format gives you a customisable framework to launch quickly and connect authentically with your audience.
Integration Support
Gleam integrates with your email marketing tools, newsletter platforms, and Google Analytics. You can embed the widget on your site or share it as a hosted link with school networks and parent groups.
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Tutorial
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Create Your Campaign
Give your campaign a name and choose your start and end dates. Set your time zone and use the built-in terms and conditions editor to define eligibility and rules. -
Add a Friendly Way to Join
Choose login methods that match your audience — Email, Google, or Facebook are common for families and communities. Use custom fields to collect names, schools, or contact info if needed. -
Choose Entry Methods That Encourage Participation
Add entry actions like joining your mailing list, answering a school-themed question, or sharing the campaign with a friend. Assign more entries to higher-value actions like referrals or testimonials. -
Add Prizes That Support Back to School Themes
You can give away school supplies, gift cards, or downloadable resources. Keep the prizes relevant to your community — a backpack giveaway works great for students, while a “classroom bundle” might suit educators. -
Customise the Design
Add a back to school banner, your logo, and campaign colours. Use the text editor to share your mission or outline your school giveaway goals clearly. -
Set Up a Thank You Step
Add a confirmation message, redirect link, or post-entry action. Encourage users to share the campaign or follow your socials after entering. -
Customise the Link and Preview
Edit the campaign key (the last part of your Gleam URL) for a clean, shareable link. Test the campaign flow before going live. -
Launch and Share With Your Community
Share your campaign via email, social posts, or parent group newsletters. Announce winners in a follow-up email or on your blog, and thank your audience for taking part.
Similar Templates
Back to School Giveaway
Run fun back-to-school giveaways that promote your business and drive meaningful action.