Back To School Sale Giveaway

Promote your back to school sale and drive product engagement with this easy-to-use giveaway template. Perfect for ecommerce brands offering discounts on school supplies, clothing, or seasonal bundles.

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Back To School Sale Giveaway

Run a back to school sale giveaway to boost product visibility, increase lead generation, and reward customers — all in one professionally designed template. This campaign is fully customisable, quick to launch, and ideal for brands running an annual back to school promotion tied to limited-time offers or seasonal discounts. This template is perfect for running a back to school supplies giveaway that supports your wider sales strategy. Whether you're offering school clothing, hand sanitizers, or backpacks filled with school supplies, this campaign helps attract new shoppers and re-engage returning customers ahead of the academic year. Use this promotional giveaway format to create a compelling offer — for example, give away a backpack filled with school supplies, or reward purchases with entries to win a gift card or bundle. Designed for ecommerce, this school giveaway template aligns perfectly with seasonal product launches and back to school sale events.

Template Features

Pre-configured actions for email capture and sharing
Mobile-responsive layout
Countdown timer for urgency-based campaigns
Supports promotional codes, vouchers, and prize bundles
Works with Shopify, WooCommerce, and major platforms
Easy-to-embed on your product or landing pages

Gleam’s tools are built to help you promote products across channels while maintaining a seamless user experience.

Benefits of Running a Back to School Sale Giveaway

A back to school giveaway is a powerful way to drive revenue and engagement ahead of the new academic year. Gleam helps you combine product discovery with giveaway incentives, making it easy to run an effective back to school campaign.

You will:

Promote a wide range of seasonal products
Generate leads and build your email list
Drive sales with a low-barrier promotional giveaway
Increase visibility for school clothing, backpacks and school supplies
Reach families, teachers, and students from elementary school to high school

Whether you're running a school bash at your community center or launching a national sale online, this campaign can scale to fit your goals.

Who Should Use This Template

This sale giveaway template is ideal for:

Ecommerce stores promoting a back to school sale
Brands offering backpacks filled with school supplies
Retailers targeting elementary school, middle school, and high school shoppers
Subscription boxes and DTC brands looking to start the new school year with momentum

Use it to launch a bounce house giveaway at your community event, or run an online campaign that looks like it was designed by Robert Downey Jr. — minus the sarcasm of Sam Kinison or the existential dread of Kurt Vonnegut.

This format gives your school giveaway the structure it needs to perform across all channels.

Integration Support

The template integrates with all major email marketing platforms and ecommerce systems. Embed it on your sale pages or use it as a standalone landing page for your back to school offer.

Official Gleam Resources

Frequently Asked Questions

Great back to school giveaway prizes include backpacks, stationery, tech accessories, or gift cards. Click to explore more prize ideas that resonate with students, parents, and educators.

The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type.

Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.

Use email marketing, social media posts, and family-focused communities to promote your school giveaway. Click to learn where and how to share your campaign for maximum reach.

Tailor your school giveaway to parents, students, or teachers depending on your product and audience. Click to learn how to segment your campaign for better engagement.

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Back to School Giveaway

Set Up Your Competition Basics
Enter your campaign name and configure key details like the start and end dates, time zone, and terms and conditions. For back to school sale campaigns, be sure to align your timing with your promotional calendar, typically launching in August or early September.
Configure Pre-Entry Options
Enable login methods (such as email, Facebook, or Google) to simplify access. Add custom fields to collect participant information like name, email, or age — ideal for segmenting leads from elementary school parents to high school students.
Choose Entry Actions and Assign Entries
Select your primary actions such as visiting a product page, joining your mailing list, or sharing the campaign. Assign entry values based on what’s most valuable to your campaign: store visits, product promotion, or social sharing.
Set Up Prizes and Winner Rules
Choose a relevant prize like a backpack filled with school supplies, a school clothing voucher, or a limited-edition promotional product. Define the number of winners and any eligibility rules. Highlight these clearly in your campaign description and terms.
Customise the Look and Feel
Upload themed graphics that reflect your store or school giveaway brand — consider banners featuring notebooks, backpacks, or community center settings. Adjust layout colours and font to match your campaign aesthetic.
Configure Post-Entry Actions
Set a thank-you message or enable redirect options. You can also send an automatic confirmation email to build trust and reinforce your brand presence.
Finalise the Campaign URL and Setup
In the Admin tab, edit the campaign key (the last part of your URL). You can embed the giveaway on your back to school sale page or run it as a standalone microsite. Add custom scripts, tracking, or pixels if needed.
Launch and Promote Your Giveaway
Share your campaign on social media, email newsletters, and back to school sale pages. You can announce winners on your site, through email, or in a social post recap. Mentioning your giveaway in a community center flyer or student newsletter can also help reach more local participants.

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Back to School Giveaway

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