Use this Black Friday Discount Reward template to give loyal customers early access to your Black Friday discount codes when they complete valuable actions.
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Black Friday Discount Reward Template
Use this Black Friday Discount Reward template to give loyal customers early access to your Black Friday discount codes when they complete valuable actions.
Run a focused rewards campaign that grows your audience, boosts engagement, and primes shoppers to take advantage of the best of the Black Friday deals.
By asking users to join your mailing list, visit your store, and engage on social media before unlocking an early access black friday discount, you can build hype ahead of your Black Friday sales. This structure helps you stand out in crowded friday sales periods, from black friday deals in stores to online offers that lead into Cyber Monday.
- Highlight that participants unlock early access before the general public.
- Emphasise limited-time deep discount windows to encourage quick action.
- Prioritise email capture so you can send the best of the Black Friday deals directly.
- Promote the campaign alongside holiday gifts and featured products for maximum impact.
Template Benefits
- Reward high-intent shoppers with early access to your best Black Friday discount offers.
- Grow your mailing list before Black Friday 2025 so you can promote friday deals and Cyber Monday offers effectively.
- Increase traffic to your online store while also driving black friday deals in stores for omnichannel retailers.
- Collect user-generated content and social proof that support your wider holiday gifts campaigns.
- Use engagement data to refine future Black Friday sales and seasonal promotion strategies.
Best Use Cases
- Retail brands giving VIP customers first access to deep discount codes before public Friday sales.
- Department stores that want to highlight smart home, fashion, or tech deals ahead of the rush.
- E-commerce businesses using early access to warm up carts before the main Black Friday sales window.
- Stores that run multiple campaigns and want to send shoppers into other competitions and offers.
- Brands planning coordinated Black Friday and Cyber Monday funnels with email-driven early access.
Recommended Actions
- Join Our Mailing List — Capture email addresses so you can send early access Black Friday discount codes and follow-up offers.
- Visit Online Store — Direct users to your new online store so they can preview products before early access begins.
- Visit Facebook Page — Send shoppers to your Facebook hub where you share friday deals and holiday updates.
- Check In On Facebook — Encourage in-store visitors to check in so friends discover your Black Friday deals in stores.
- Submit Branded Photo — Ask customers to tag your brand in photos to generate social proof around your Black Friday sales.
- Repost On X — Invite users to share your campaign on X to expand reach for your Black Friday discount announcement.
- Follow On X — Grow your X audience so followers see last-minute friday sales updates in real time.
- Visit Instagram Profile — Drive traffic to Instagram where you showcase holiday gifts, smart home bundles, and featured deals.
- View Instagram Photo — Highlight a key promotional image or carousel that teases the best of the Black Friday deals.
- Enter Other Competitions — Encourage users to discover your other campaigns and giveaways while they work toward early access.
Official Gleam Resources
- Black Friday Promotion Guide — Learn how to plan and execute Black Friday sales that attract high-intent shoppers.
- Black Friday Giveaway Ideas — Explore creative giveaway concepts that complement your Black Friday discount campaigns.
Frequently Asked Questions
Email popups highlight deals instantly and collect leads during peak shopping traffic. Click to see why this matters for your Black Friday marketing strategy.
Run a Black Friday giveaway with an enticing prize and promote it across social platforms using Gleam to collect leads. Click to learn how to maximize reach and participation.
Use exit-intent popups, countdowns, and email-only offers to turn Black Friday visitors into customers. Click to discover how these tools increase urgency and drive conversions.
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How to Set Up the Black Friday Discount Reward Template
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Templates
Start from this template to launch your Black Friday discount early access campaign quickly.
➡ Rewards Templates -
General
Name the campaign, set start and end dates around Black Friday 2025 and Cyber Monday, and configure Terms and Conditions and fraud controls.
➡ General Settings -
User Details
Collect email as a required field so you can send early access discount codes and reminders about friday deals.
➡ User Details -
How to Redeem (Actions)
Add Subscribe, Visit, Facebook, Instagram, X, Media, and Promote actions, then decide how many users must complete before early access unlocks.
➡ How to Redeem -
Reward (Coupon Delivery)
Configure early access Black Friday discount codes, choose single or unique codes, and set limits and expiry to match your Black Friday sales window.
➡ Configure Reward -
Post-Redeem
Show the discount code or early access instructions on the success screen and send a confirmation email explaining how and when to use the reward.
➡ Post-Redeem Options -
Install & Promote
Publish where Black Friday shoppers are most likely to discover your early access offer.
Run in a Tab — Use a dedicated early access page to explain how to unlock Black Friday discount codes.
URL/iFrame — Share a direct campaign link from newsletters, on-site banners, and holiday landing pages.
Embed on Your Site — Place the widget on your Black Friday hub page or key category landing pages.
QR Code — Add QR codes to in-store signage so shoppers can opt into early access while browsing.
Linktree — Feature the campaign as a top bio link so followers from any social platform can join.
Help
Similar Templates
Use this Black Friday Discount Reward template to give loyal customers early access to your Black Friday discount codes when they complete valuable actions.