Use gated content to turn curiosity into conversions. Incentivise users to sign up and complete other social actions.
Use gated content to turn curiosity into conversions. Incentivise users to sign up and complete other social actions.
This Reward template locks exclusive content (e.g., white papers, premium videos, product demos, or a long-form blog post) behind a clear call-to-action so users trade an email address or social action for a valuable content bonus. It’s a fast, high-quality way to fuel lead generation, grow your email list, and improve conversion rate while keeping the experience on-brand and user friendly.
Gated content is exclusive content that users can access after completing an action (e.g., signing up). It helps you capture leads and drive engagement—open this FAQ to see examples.
Exclusive content can lift lead volume, conversion rates, and loyalty by trading a valuable “content bonus” for user actions. Expand to learn how to apply it effectively.
Promote exclusive content where intent is highest—on key pages, via on-site prompts, and across owned channels. Open to see a quick 5-step plan.
Define the Offer & Audience
Specify the exclusive content (e.g., white paper, premium video) and who should see it.
Configure Reward Template
Set up required fields (minimum: email address) and success messaging.
→ /docs/rewards/setup/templates · /docs/rewards/setup/general
Capture User Details
Map fields (name, email) and add consent/checkboxes as needed.
→ /docs/rewards/setup/user-details
Choose How to Redeem (Actions)
Add the Subscribe, Visit on Facebook, and Follow on X actions that must be completed before access.
→ /docs/rewards/setup/how-to-redeem
Configure the Reward
Provide the access link/download, set visibility (inline success view or email delivery), and expiry if required.
→ /docs/rewards/setup/reward
Post-Redeem Experience
Redirect to the asset, show a thank-you message, and trigger a welcome/education email for lead nurturing.
→ /docs/rewards/setup/post-redeem
Install & Promote
Use gated content to turn curiosity into conversions. Incentivise users to sign up and complete other social actions.