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Gated Content Access Reward Template

Use gated content to turn curiosity into conversions. Incentivise users to sign up and complete other social actions.

This Reward template locks exclusive content (e.g., white papers, premium videos, product demos, or a long-form blog post) behind a clear call-to-action so users trade an email address or social action for a valuable content bonus. It’s a fast, high-quality way to fuel lead generation, grow your email list, and improve conversion rate while keeping the experience on-brand and user friendly.

Make Your Gated Content Irresistible
  • Define the Offer: Specify the premium content (guide, demo, template) and who it’s for.
  • Set Clear CTAs: Tell users exactly what to do (e.g., Sign up to unlock).
  • Tighten Friction: Ask only for essential fields (name, email address) to maximise completion.
  • Close the Loop: Deliver access instantly and send a follow-up email for onboarding.

Template Benefits

  • Convert unknown visitors into known contacts with a concise, value-led content bonus.
  • Grow persistent owned reach (email marketing) for future launches and offers.
  • Showcase high quality resources that are only accessible after action is taken.
  • Improve lead nurturing by tagging interests from the type of content unlocked.
  • Measure impact (opens, clicks, redemptions) to refine gated vs ungated content strategy.

Best Use Cases

  • Resource Locker: Gate white papers, checklists, templates, and case studies.
  • Demo/Preview Access: Lock product demos, feature walkthroughs, or sample chapters.
  • UGC & Testimonials: Exchange access for photo submission or customer testimonial to bolster social proof.

Official Gleam Resources

Frequently Asked Questions

What Is Gated Content?

Gated content is exclusive content that users can access after completing an action (e.g., signing up). It helps you capture leads and drive engagement—open this FAQ to see examples.

What Are The Benefits Of Gating Exclusive Content?

Exclusive content can lift lead volume, conversion rates, and loyalty by trading a valuable “content bonus” for user actions. Expand to learn how to apply it effectively.

How to Promote Exclusive (Gated) Content

Promote exclusive content where intent is highest—on key pages, via on-site prompts, and across owned channels. Open to see a quick 5-step plan.

How to Create More Engagement With Exclusive (Gated) Content

Raise engagement by improving the offer, reducing friction, and adding urgency and proof. Expand to follow a focused 4-step playbook.

How Can I Reward Customers With Game Key Codes While Generating More Engagement?

Distribute Game Key Codes as rewards for completing engagement actions—such as subscribing, referring friends, or following your channels—so you grow your audience while delighting players with instant value.


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How to Set Up Your Gated Content Access Reward

  1. Define the Offer & Audience
    Specify the exclusive content (e.g., white paper, premium video) and who should see it.

  2. Configure Reward Template
    Set up required fields (minimum: email address) and success messaging.
    /docs/rewards/setup/templates · /docs/rewards/setup/general

  3. Capture User Details
    Map fields (name, email) and add consent/checkboxes as needed.
    /docs/rewards/setup/user-details

  4. Choose How to Redeem (Actions)
    Add the Subscribe, Visit on Facebook, and Follow on X actions that must be completed before access.
    /docs/rewards/setup/how-to-redeem

  5. Configure the Reward
    Provide the access link/download, set visibility (inline success view or email delivery), and expiry if required.
    /docs/rewards/setup/reward

  6. Post-Redeem Experience
    Redirect to the asset, show a thank-you message, and trigger a welcome/education email for lead nurturing.
    /docs/rewards/setup/post-redeem

  7. Install & Promote

    • Tab — persistent launcher for site-wide access.
    • /url — share a hosted link in social media or ads.
    • Embed — place the locker on a product or resource page.
    • QR Code — drive scans from print/events.
    • Linktree — add a “Unlock exclusive content” button to your bio.
Pro
Gated Content Access Reward Template

Use gated content to turn curiosity into conversions. Incentivise users to sign up and complete other social actions.

Reward Your Users

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