Promote Your Black Friday Sales With Black Friday Giveaways
Grow your email list and sales, offer Black Friday giveaways by implementing these promotional tactics.
- Use short-form videos and giveaways to stand out in busy social feeds
- Run email campaigns with countdown timers to add urgency
- Collaborate with influencers or brands to expand your reach fast
- Use contests to drive traffic, gather leads, and promote your sale
- Catch leaving visitors with exit-intent discounts to recover lost sales
Black Friday, Cyber Monday, and the whole Thanksgiving weekend are the busiest shopping days of the year for online retailers and small businesses alike. Every store is competing for attention, and customers are flooded with deals on every platform.
Discounts alone won't make you stand out. You need tactics that turn attention into sales.
Social media and email marketing are a great start. In this post, we share the Black Friday tactics we recommend for getting noticed, growing your list, and turning clicks into sales in 2026.
Use your social media platforms to send traffic to your store with content people stop for.
We'd start with short-form video. TikToks, Reels, and Stories grab attention fast. Keep your videos product-focused, time-sensitive, and made for the audience you're targeting.
Reply to questions and comments, especially the ones about your Black Friday deals. Every reply shows people browsing your page that there's a real team behind the offer.
To reach more people, we recommend this Black Friday giveaway tactic:
Ask users to like your post, tag a friend, and follow your page. Pick a random winner for a free gift or gift card. It builds momentum ahead of your sale and introduces new followers to your brand.
Update your Instagram bio or landing page with your Black Friday offer. Include a clear CTA like "Shop Our Black Friday Deals" with a direct link to your store.
Don't let an interested shopper leave because they couldn't find your Black Friday promotion. Every second counts during the holiday rush.
Your Black Friday email should be short, clear, and built to get clicks. Use your subject line to build curiosity, add the subscriber's name if you can, and include a countdown timer to add urgency.
Your list already knows your brand, which makes email the channel we'd lean on to turn subscribers into Black Friday buyers. Make your CTA stand out and link it straight to a landing page with your Black Friday offers front and center.
Partnering With Influencers or other online retailers during the holiday season puts your offer in front of an audience you haven't reached yet.
You can offer a free gift or create a co-branded Black Friday giveaway to attract followers from both audiences.
- Provide a gift card or exclusive deal for them to share
- Run a contest where users tag friends and follow both accounts
- Feature influencer content across your own social media channels
- Team up with a complementary brand for a Black Friday bundle
- Share your promotion with each other's email lists
- Cross-promote on Instagram Reels, TikToks, and Stories
A good partnership often lasts beyond Black Friday and Cyber Monday, so pick a partner you'd want to work with again.
Want to stand out during the busiest shopping weekend of the year? We recommend a contest or giveaway.
Running a Black Friday Giveaway With Gleam helps you:
- Promote your Black Friday sale
- Send traffic to your landing pages
- Reach new customers across your social media platforms
Give away a relevant free gift, product, or gift card to create excitement around your offer. Ask entrants to complete targeted actions like visiting your site, sharing your deal, or tagging friends.
If you'd rather not build one from scratch, we picked five Black Friday and Cyber Monday templates and walk through each one in this video:
A high-value prize draws interest from people already hunting for the best Black Friday deals. Send entrants straight to your Black Friday landing page so they see your offers while they're entering.
Add a referral action to your giveaway. Entrants get more entries when they refer friends, so your existing audience spreads the word for you.
Gleam customers drive about 74,400 referral visits a day with the Viral Share action, so a Black Friday referral contest turns your audience into a word-of-mouth engine.
Source: Gleam.io statistical data (2021/25).
Add an exclusive Black Friday coupon code for everyone who enters your giveaway, delivered as soon as they complete their entry. Pairing a guaranteed reward with the chance to win a bigger prize means even people who don't win still get something for taking part.
A contest in the lead-up to Black Friday builds momentum and grows your email list before the rush starts. When Black Friday 2026 arrives, you'll already have an opted-in audience ready to shop.
Check out Gleam's Competitions app and start running giveaways that drive engagement and promote your sale!
Gleam customers add around 51,000 new email sign-ups a day through the Subscribe action, so a pre-Black Friday giveaway leaves you an opted-in audience ready to shop.
Source: Gleam.io statistical data (2021/25).
Don't let interested visitors leave empty-handed. Use Exit-Intent Popups and Cart Abandonment Campaigns to show a Black Friday discount code before they go.
An extra free gift or last-minute deal gives shoppers who are still comparing offers a reason to buy from you.
With Gleam, you can:
- Grow your email list before the Christmas shopping season
- Offer gift cards in exchange for newsletter signups
- Recover abandoning visitors during your Black Friday sale
Add a countdown timer to your site or landing page to remind visitors your Black Friday and Cyber Monday deals end soon.
It nudges shoppers who are hesitating or waiting for a better offer to buy now.
Let your happy customers do the talking. We recommend showing user-generated content (UGC) alongside your Black Friday giveaway or deals, because shoppers trust other customers more than they trust an ad.
Here's how we'd do it:
- Run a UGC contest with a branded hashtag
- Ask customers to tag your brand in their photos
- Display submissions in a gallery on your Black Friday landing page
Real customer photos on your sale page give new shoppers the social proof they look for before buying.
Create your own customer galleries and keep visitors engaging on your site!
Run a Black Friday giveaway with an enticing prize and promote it across social platforms using Gleam to collect leads.
Use countdown deadlines on your best Black Friday offers and an exit-intent popup with a last-chance discount to recover visitors who are about to leave without buying.
Use a plain subject line, a visible deadline, and one consistent landing page, and segment sends so repeat customers and new subscribers see different offers.
Use a popup offering a concrete incentive, like early access or a set discount, to capture emails from arriving traffic, and add a referral giveaway to bring in new subscribers through shares.
You Might Also Like
How to Run Amazon Giveaways After the Built-In Tool Ended
Amazon ended its tool in 2019. Run your own giveaways with Gleam to get traffic, build email lists, and grow sales.
150+ Awesome Prize Ideas For Your Next Contest
Take a look at our in-depth list of awesome prize ideas and find the perfect prize for your next contest.
40 Giveaway Ideas For Generating Leads
Take a look at our comprehensive list of fun giveaway ideas which will help you generate leads and drive growth.
Popup Ideas to Grow Sales and Collect Emails
Explore high-converting popup ideas designed to collect email addresses, reduce cart abandonment, and capture leads.
