Eduardo Cabrera – Digital Marketer, Nature Lover & Gleam Growth Strategist
I’m Eduardo (Eddy), a marketing strategist at Gleam with 15+ years of global experience driving brand growth, customer engagement, and performance marketing. Venezuelan-born, Aussie by heart — I believe in always reaching higher. Excelsior!
How to Use User-Generated Content to Rank in AI Search
AI search rewards authentic reviews, mentions, and product photos. Here's how to generate user-generated content at scale and turn it into content AI cites, and how Gleam Competitions and Galleries do it.
Giveaways vs Paid Ads: A Blended-CAC Framework for 2026
Most giveaway-vs-ads comparisons are written to sell one side. This is an honest decision framework: when incentivised giveaways beat paid search and social on customer acquisition cost, and the cases where they lose.
Giveaways as a First-Party Data Engine: Building an Audience You Actually Own
Third-party tracking is collapsing, but giveaways let you collect first-party and zero-party data directly, with consent. Here's how to turn a giveaway into a durable, owned audience.
How to Create a Social Media Contest (Step by Step)
A step-by-step guide to running a social media contest. Covers goal-setting, prize selection, entry actions, rules, promotion, winner selection, and lead nurture.
How to Lower Your Cost Per Lead With Giveaways
Cut your cost per lead with giveaways. See 2026 ad benchmarks, the real cost-per-lead maths, and how Gleam captures qualified leads for cents.
The Complete Guide to Setting up Google Analytics
Learn how to use Google Analytics 4 to track growth, optimize funnels, and make data-driven decisions for your startup business.
Best Practices to Implement Opt-In Forms in E-Commerce
We've broken down the different ways you can collect emails addresses for your E-commerce store.
Eduardo Cabrera is a seasoned Marketing and Communications leader with a rich multicultural journey — from Venezuela to Australia via the Dominican Republic, USA, and Mexico. A passionate conservationist, mountaineer, and dog lover, he brings the same spirit of adventure and determination into every campaign he runs.
Professionally, Eduardo has led marketing strategies for fast-moving startups and established brands alike, delivering results across SEO, paid media, automation, and user acquisition. At Gleam, he’s focused on empowering marketers to run smarter campaigns that win hearts and leads.
His marketing superpower? Crafting data-driven strategies with a human touch — always keeping users (and their journey) front and center.