Eduardo Cabrera – Digital Marketer, Nature Lover & Gleam Growth Strategist
I’m Eduardo (Eddy), a marketing strategist at Gleam with 15+ years of global experience driving brand growth, customer engagement, and performance marketing. Venezuelan-born, Aussie by heart — I believe in always reaching higher. Excelsior!
Gleam Giveaway Benchmarks 2026, Edition 3: User Generated Content
Data from 5,922 Gleam UGC giveaways on what arrives, which setups collect it, and how many entrants it costs.
Gleam Giveaway Benchmarks 2026, Edition 2: Viral Share
Typical paid Gleam giveaways with refer-a-friend got 7.5% of entrants from referrals. Benchmarks from 4,219 campaigns.
What a Bigger Giveaway Prize Buys
Gleam research on how prize value, audience fit, entry actions, and plan tier shape results, so you can budget prizes.
Five Giveaway Statistics Worth Acting On
Five findings from Gleam data, from how your next giveaway compares with your last to how many actions to ask for.
How to Use User-Generated Content to Rank in AI Search
AI search rewards real reviews and photos. Learn how to collect user-generated content at scale with Gleam Competitions and Galleries.
Giveaways vs Paid Ads: A Blended-CAC Framework for 2026
When do giveaways beat paid search and social on customer acquisition cost, and when do they lose? A blended-CAC framework to decide.
Giveaways as a First-Party Data Engine: Building an Audience You Actually Own
Collect first-party data with consent, straight from your giveaway. Here's how to turn entrants into an audience you actually own.
How to Create a Social Media Contest (Step by Step)
Run a social media contest step by step, from goal and prize to entry actions, rules, promotion, picking a winner and follow-up.
How to Lower Your Cost Per Lead With Giveaways
Cut your cost per lead with giveaways. See 2026 ad benchmarks, the real cost-per-lead maths, and how Gleam captures qualified leads for cents.
The Complete Guide to Setting up Google Analytics
Use Google Analytics 4 to track growth, improve your funnels, and make better decisions for your startup business.
Best Practices to Implement Opt-In Forms in E-Commerce
We've broken down the different ways you can collect emails addresses for your E-commerce store.
Eduardo Cabrera is a seasoned Marketing and Communications leader with a rich multicultural journey, from Venezuela to Australia via the Dominican Republic, USA, and Mexico. A passionate conservationist, mountaineer, and dog lover, he brings the same spirit of adventure and determination into every campaign he runs.
Professionally, Eduardo has led marketing strategies for fast-moving startups and established brands alike, delivering results across SEO, paid media, automation, and user acquisition. At Gleam, he’s focused on empowering marketers to run smarter campaigns that win hearts and leads.
His marketing superpower? Crafting data-driven strategies with a human touch, always keeping users (and their journey) front and center.