Charlotte Czarnota
I’m a content marketer at Gleam. I write about giveaways, lead capture, and ways to help marketers grow their audience.
How To Get More From Your Giveaway Subscribers In Mailchimp
Getting entries is only half the job. This post explains how small decisions like prize choice, timing, and segmentation determine whether your giveaway list stays engaged long after the campaign ends.
How to Run a Shopify Giveaway That Actually Grows Your Email List
Most Shopify giveaways collect entries but not customers. This guide covers how to structure entry actions, choose the right prize, and turn entrants into email subscribers and repeat buyers - with a step-by-step post-campaign email sequence included.
Gleam vs KingSumo: Which Giveaway Platform Fits Your Growth Strategy?
Compare Gleam vs KingSumo to find the right giveaway platform for your growth strategy. Explore features, use cases, and key differences.
How To Use Email Integrations In Your Giveaway (Not Just Collect Emails)
Use your email integration as part of your giveaway, not just for collecting emails. Learn how to drive more engagement with welcome emails, capture better data, and organise your audience from the start.
How Wistia Videos Fit Into Marketing Campaigns
Learn how teams use Wistia videos in marketing campaigns, from hosting demos and explainers to encouraging engagement and action after someone watches.
How to Grow Your Steam Community With Giveaways
Giveaways can support Steam community growth when they’re used consistently, tied to clear goals, and integrated into your wider marketing and community efforts.
How to Promote Vimeo Videos with Giveaways
Vimeo is typically used to host and embed high-quality videos, not to grow an audience on the platform itself. This guide explains how to use giveaways to promote Vimeo-hosted videos, drive engagement, and capture leads without relying on Vimeo discovery.
Common Giveaway Fails And How To Avoid Them
Most giveaways fail due to poor planning, irrelevant prizes, and low-quality entrants. This guide breaks down the most common giveaway mistakes brands make and shows how to avoid them to drive real growth, better leads, and higher conversions.
How to Use AI to Supercharge Your Gleam Giveaway
Learn how to use AI to improve the performance of your Gleam giveaway. This covers practical ways to write better promotion copy, position prizes more effectively, and re-engage participants to get more value from every campaign.
Best Marketing Tools for Small Businesses in 2026
Learn the best marketing tools small businesses are using in 2026, and how they fit into a practical, manageable stack.
Makeup Giveaway Ideas That Spark Real Engagement
Makeup giveaways work best when they tap into what beauty audiences already love: discovery, creativity and the chance to try something new. From shade voting and custom bundles to mystery bags this post has you covered.
7 Ways to Use Surveys to Improve Your Marketing
Surveys are one of the simplest ways to improve your marketing performance. When used intentionally, they reveal what customers want, highlight friction in your funnel, and guide smarter decisions across content, product, and retention.
10 Giveaway Ideas for Hardware & Tool Stores That Drive Engagement
Run practical, tool-focused giveaways that attract DIYers, homeowners and tradespeople, boost product discovery, and drive real engagement for hardware and tool stores.
10 Exciting Giveaway Ideas To Grow Your Car or Boat Business
Whether it’s classic cars, boats, racing or outdoor competitions, these kinds of giveaways tend to attract highly engaged audiences. Here are a few ideas inspired by the formats that consistently perform well across these niches.
Black Friday Giveaways: How to Run a Campaign That Converts
Black Friday is crowded, but a well-timed giveaway can help your brand stand out. This post shows what actually works and how to structure a giveaway that supports your sale.
How to Promote Your Smart Devices with Viral Marketing Strategies
Learn how to use viral marketing strategies to showcase your smart devices, attract engaged audiences, and create content that people actually share across social platforms.
Creative Telegram Giveaway Ideas That Build Real Community
Telegram is one of the most engaged messaging platforms, making it perfect for running community-driven giveaways. Discover creative ideas to grow your channel, reward members, and keep conversations active.
How To Run a Threads Giveaway With Gleam
Learn how to run giveaways and engagement campaigns on Threads using Gleam’s Competitions app. This guide explains how to drive participation, collect proof of entry, and stay compliant with Meta’s policies.
10 Podcast Giveaway Ideas to Grow Your Audience and Boost Engagement
Podcast giveaways boost growth, build loyalty, and get people talking. Use these ideas to engage listeners and put your show in front of the right audience.
TikTok Account Types: Choose the Right Setup for Growth
Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.
Creative Winter Giveaway Campaigns To Inspire Growth
From festive countdowns to New Year resets, discover winter giveaway formats that connect with your audience and make a lasting impact.
How to Run Fun and Effective Oktoberfest Giveaways
Want to run fun Autumnal campaign? Learn five creative Oktoberfest giveaway ideas that help you capture leads, engage customers, and run festive campaigns.
Movember Giveaway Ideas to Raise Awareness
Every November, Movember raises millions worldwide for men’s health. Your brand can join the movement with a creative giveaway that inspires action and spreads awareness.
What Artists and Labels Can Do to Grow on Bandcamp
Practical ways for artists and labels to grow on Bandcamp and build lasting fan connections.
7 Best Rafflecopter Alternatives To Run Giveaways In 2025
Rafflecopter is shutting down, explore the best tools to keep running viral giveaways.
Fitness Giveaway Ideas to Boost Engagement and Promote Your Brand
Learn how to run a high-impact fitness giveaway that builds your brand, grows your list, and promotes your products.
How To Use Coupon Codes To Drive More Sales
Learn how to use coupon codes to grow your business, engage customers, and avoid common mistakes.
Campaign Strategies For International Women’s Day
Looking to run a meaningful campaign this International Women’s Day? Here are 10 giveaway ideas to help you celebrate your audience and drive engagement.
How to Run a LinkedIn Competition That Actually Works
This blog post will show you how to run a LinkedIn competition that gets real engagement, builds reach, and helps grow your audience organically.
Top RafflePress Alternatives Worth Trying
Explore the best RafflePress alternatives to grow your email list, run viral giveaways, and boost lead generation with WordPress plugins or hosted tools.
How To Start A Podcast And Grow An Audience
Learn how to start a podcast with the right format, equipment, and hosting platform. This blog post covers everything from recording and editing episodes to promoting your show.
Seasonal Giveaway Ideas To Boost Engagement Year-Round
Seasonal giveaways help you tap into timely moments when your audience is most engaged. This post shares ideas, examples and tips to run high-performing campaigns year-round.
How to Grow and Engage Your Audience With a Telegram Channel
Learn how to use a Telegram channel to build stronger connections with your fans. This blog post covers content ideas, growth tactics, and how to use giveaways to keep people engaged.
Spotify Competition Ideas to Grow Your Fanbase
Want more followers, streams, and hype around your next release? Learn how to run a Spotify competition that drives real fan engagement and growth.
How to Build a Streaming Channel That Grows and Earns
Learn how to create and run a streaming channel, from choosing a platform to going live, growing your audience, and earning money.
How to Pick a Winner For a Giveaway
Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.
How to Increase Event Registration and Drive Attendance
Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.
Marketing Strategies to Boost Customer Engagement
Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.
50+ Startup Marketing & Growth Strategies
Look no further than this post for 50 tried and tested tactics to grow your business.
Drive More Actions With Tiered Coupons Codes
Use tiered coupon codes to boost order value, increase loyalty, and drive smarter sales without relying on deep discounts.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
Mother's Day Giveaway Ideas To Boost Your Brand
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
26 Christmas Marketing Ideas to Boost Sales
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
The Best Time to Post on TikTok
Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.
How to Go Live on TikTok (With or Without 1K Followers)
Learn how to go live on TikTok. Discover TikTok Live requirements, streaming tips, and how to use Live for business growth and giveaways.
How To Grow On Snapchat
Learn everything you need to know about how to grow on Snapchat.
X Giveaway Rules and Guidelines
Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.
Facebook Giveaway Rules: How to Run a Successful Campaign
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
TikTok Giveaway Guidelines For a Successful Campaign
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
The Best YouTube Comment Pickers
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
July Giveaway Ideas
Freshen up your marketing campaign and generate buzz for the summer with our favourite giveaway ideas for July.
YouTube Giveaway Rules, Guidelines and Regulations
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
June Marketing Ideas
Kick of June and get your summer marketing campaigns on the go with an awesome giveaway!
February Giveaway Ideas
Our favourite contest and giveaway ideas for February
December Marketing Ideas: Drive Growth This Christmas
Get ahead of the holiday buzz with an awesome December marketing campaign.
October Marketing Ideas to Generate Leads And Drive Sales
Learn how to ramp up your marketing game this October with the best campaigns and strategies for Halloween, World Mental Health Day, and Oktoberfest.
The Ultimate Guide To Running a Gleam Rewards Campaign
Learn how to use Gleam to run an awesome rewards program to incentivise users to complete powerful actions.
How To Use Gleam For Your Black Friday Promotions
Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.
How to Grow Your YouTube Channel with Gleam
Learn how to run giveaway campaigns and collect user-generated content to promote and grow your YouTube channel with Gleam.
How To Run An Instagram Photo Contest With Gleam
Learn how to use Gleam templates to run an engaging Instagram photo contest.
How To Run A Kick Giveaway
Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.
How To Grow Your Substack Newsletter
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
10 Giveaways Ideas For Your Summer Marketing
Learn how to make the most of summer shopping with a giveaway campaign!
Halloween Giveaway Ideas for Brands and Businesses
Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
How To Increase Book Sales With Giveaways
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
How To Promote Your Business on Reddit
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
25+ Linktree Examples & Bio Link Ideas to Boost Engagement
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
21 Instagram Bio Ideas for Your Business
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
20 Ideas for Growing Your Business on TikTok
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
How to Run a Pinterest Contest
Get your hands on this simple guide to help you run a successful Pinterest contest. Get started in just 5 minutes.
How to Run a Pre-Launch Campaign With Gleam
Pre-launching to the masses? We've got all our best pre-launch tactics packed into this ultimate Gleam guide to help you kickstart your business.
How To Run A Partner Campaign With Gleam
Partnering up with other brands can help boost campaign performance as well as expose your brand to a wider audience. Find out how you can use Gleam to run joint campaigns with other brands.
Beginner's Campaign Launch Checklist for Gleam
You've setup your Gleam Competition. Now find out what you can do next to get your campaign launched and double up on the actions that matter to your business.
Engage & Nurture Your Community During The COVID-19 Outbreak With Gleam
In the spirit of keeping everyone together, here are some ways you can use Gleam to engage with your community, share important updates and continue to capture leads for your business.
How to Promote Your YouTube Contest
Learn everything you need to know about promoting your YouTube contests with our helpful guide.
How to Promote Your Contest on Twitter
Learn everything you need to know about promoting a contest or giveaway on Twitter with our helpful guide.
9 Ways To Grow Your Email List With Gleam
Get your hands on these 9 actionable ways to grow your email list with Gleam. Get started in just 5 minutes.
8 Ways to Promote a Book With Gleam
Publishing a new book? Learn how Gleam can help you promote your book and grow your readership with this helpful guide.
How To Drive Amazon Sales With Gleam
We're going to show you some unconventional promotion tactics you can use with Gleam to increase your Amazon sales.
How to Promote Your Online Contest
So you've created a contest & now you're getting ready to launch it to the world. We'll take you through some of the key strategies for promoting your contest.
Creating A Tiered Reward With Gleam
With Gleam Rewards you can create Tiered Rewards which allow users to complete actions to earn increasingly valuable incentives.
Create A Photo Voting Contest With Gleam
A highly engaging type of campaign you can run with Gleam is a photo voting contest where users can submit photos or videos to enter and winners are determined by a public vote.
How To Use An Instagram Giveaway Picker To Choose Winners
There's no need to run a spreadsheet for all your Instagram comments. Save time on manually verifying entries and picking a winner fairly by using a premium tool like Gleam's Instagram Comment Picker.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
How to Announce Product Updates in Your Web App in 5 Minutes
This guide shows you how to announce new features in real time, save time with smart layouts, and improve UX using in-app notifications powered by Gleam Capture.
Leverage Your Social Media Presence With a Social Media Wall
Show off a curation of your best social media content on any live display with Gleam's Gallery app.
Collect GDPR Consent On Your Opt-In Forms
Get to know how GDPR laws will affect opt-in forms on your marketing campaigns.
Charlotte works on content and strategy at Gleam — writing about campaigns, product features, and how to use the platform to grow your business. She studied philosophy and has worked in marketing roles for a few years. She used to live in Melbourne and is currently based in London.
At Gleam, she focuses on creating resources that are clear, practical, and easy to use — covering everything from growing your following and increasing reach to seasonal strategy and understanding platform terms and restrictions.