Charlotte Czarnota
I’m a content marketer at Gleam. I write about giveaways, lead capture, and ways to help marketers grow their audience.
Viral Loops vs Gleam: Choosing the Right Growth Platform
A practical comparison of Viral Loops vs Gleam. See how each platform handles referral programmes, campaign mechanics, and pricing to find the right fit.
Gleam vs Vyper (Now Blitz Rocket): What Changed and Which One to Choose
Vyper has rebranded as Blitz Rocket. Here is how it compares to Gleam on features, pricing, and use cases.
Gleam vs ShortStack: Which Giveaway Platform Is Right for You?
Compare Gleam vs ShortStack: entry verification, design flexibility, pricing, and which platform is right for your giveaway strategy.
How To Get More From Your Giveaway Subscribers In Mailchimp
Getting entries is only half the job. This post explains how small decisions like prize choice, timing, and segmentation determine whether your giveaway list stays engaged long after the campaign ends.
Stop Wasting Giveaway Entry Actions (Use Them Like This Instead)
Learn how to use giveaway entry actions strategically to drive traffic, increase referrals, and generate meaningful growth instead of just more entries.
Why Your Gleam Campaign Isn’t Getting Enough Entries (And How To Fix It)
Learn how to increase giveaway entries with simple fixes to your prize, entry flow, and promotion strategy using Gleam.
Gleam vs KingSumo: Which Giveaway Platform Fits Your Growth Strategy?
Compare Gleam vs KingSumo to find the right giveaway platform for your growth strategy. Explore features, use cases, and key differences.
The Momentum Machine: Back-to-Back Giveaways for Continuous Growth on Gleam
Learn how to run giveaways back-to-back to drive consistent traffic, grow your audience, and turn one-off campaigns into a repeatable marketing strategy.
The Post-Giveaway Playbook: Turn Attention Into Customers
Your giveaway isn’t over when it ends. Discover how to turn entrants into customers with smart follow-ups, segmentation, and better planning.
How to Get More Value From Every Giveaway Campaign You Run
Learn how to get more value from your giveaway campaign beyond just entries this guide covers how to increase engagement by driving more actions per user use email to bring users back capture better data and reuse your campaign to improve results over time
How To Build A Giveaway Marketing Strategy That Converts
Learn how to build a giveaway marketing strategy that drives leads, engagement, and referrals. Discover proven tactics to run high-converting campaigns with Gleam.
Gleam vs Easypromos: Best Giveaway Platform Compared
Gleam vs Easypromos: Compare features, pricing, integrations, and campaign types to find the best giveaway platform for lead generation and viral contests.
Why Fewer Entries Don’t Mean a Failed Giveaway Campaign
A small giveaway campaign does not mean poor performance. Learn how targeted campaigns with fewer entrants can deliver higher-quality leads and better results using Gleam.
How to Promote Vimeo Videos with Giveaways
Vimeo is typically used to host and embed high-quality videos, not to grow an audience on the platform itself. This guide explains how to use giveaways to promote Vimeo-hosted videos, drive engagement, and capture leads without relying on Vimeo discovery.
Common Giveaway Fails And How To Avoid Them
Most giveaways fail due to poor planning, irrelevant prizes, and low-quality entrants. This guide breaks down the most common giveaway mistakes brands make and shows how to avoid them to drive real growth, better leads, and higher conversions.
How to Boost Your Car or Boat Sales
Selling cars and boats is all about catching early interest and giving people small reasons to take action. By capturing leads, offering simple rewards and running occasional competitions, you can build a steady flow of warm, ready-to-buy customers.
10 Giveaway Ideas for Hobby, Crafts & DIY Brands
Explore 10 giveaway ideas that appeal to hobby, craft and DIY communities. From home decor projects and handmade goods to tote bags, crocheted items and simple weekend DIY kits, these ideas help you attract creative audiences and boost engagement.
10 Pet Giveaway Ideas to Inspire Your Next Campaign
Pet giveaways are more than cute photos, they’re a way to build trust, gather great content, and make your brand part of people’s daily lives. This guide explores ten thoughtful campaign ideas that spark connection and keep audiences coming back.
How to Run Sports Giveaways That Excite Fans and Grow Loyalty
Discover how sports giveaways can turn fan passion into lasting loyalty. From matchday predictions to photo challenges, learn how to engage your audience year-round.
10 Creative Ideas for Running a Sports Giveaway
Discover 10 creative sports giveaway ideas to attract fans, increase engagement, and grow your community with Gleam Competitions.
How to Promote Your Discord Server and Build Community
Learn how to grow your Discord server, attract the right members, and turn it into a thriving community.
Creative Telegram Giveaway Ideas That Build Real Community
Telegram is one of the most engaged messaging platforms, making it perfect for running community-driven giveaways. Discover creative ideas to grow your channel, reward members, and keep conversations active.
How To Run Seasonal Campaigns with Fall Giveaway Ideas
Discover the best fall giveaway ideas to engage your audience this season. From cosy autumn themes to Halloween, Thanksgiving, and Black Friday promotions, learn how to create memorable fall promotional campaigns.
How to Run a Reddit Giveaway With Gleam
Running a giveaway on Reddit can be tricky, strict rules and sceptical communities mean you need the right approach. This guide shows you how to design creative, rule-compliant Reddit giveaways that spark engagement and build trust.
How to Use Games of Skill in Marketing Campaigns (Legally and Effectively)
Games of skill put success in the hands of players, not luck. Whether it’s chess, esports, or a trivia contest, they reward effort and create fair, engaging competitions that brands can use to build lasting connections.
10 Podcast Giveaway Ideas to Grow Your Audience and Boost Engagement
Podcast giveaways boost growth, build loyalty, and get people talking. Use these ideas to engage listeners and put your show in front of the right audience.
Creative Winter Giveaway Campaigns To Inspire Growth
From festive countdowns to New Year resets, discover winter giveaway formats that connect with your audience and make a lasting impact.
Good Causes Giveaway Ideas To Support Charities & Build Community
Supporting a cause doesn’t have to mean just asking for donations. The right giveaway can raise awareness, spark contributions, and bring your community together.
Crowdfunding Giveaway Ideas To Attract Backers
Crowdfunding campaigns need visibility and momentum to succeed. Giveaways help you attract backers, spark sharing, and keep your project moving forward.
Thanksgiving Giveaway Ideas to Engage Your Customers
Thanksgiving is the perfect time to show gratitude. Running a giveaway can thank your customers, boost engagement, and bring people together during the holiday season.
Valentines Giveaway Ideas to Drive Sales
Discover Valentines giveaway ideas to grow your audience, boost engagement, and drive sales with seasonal contests.
7 Best Rafflecopter Alternatives To Run Giveaways In 2026
Rafflecopter has shut down. Explore the best tools to keep running viral giveaways.
Fitness Giveaway Ideas to Boost Engagement and Promote Your Brand
Learn how to run a high-impact fitness giveaway that builds your brand, grows your list, and promotes your products.
How To Run A QR Code Contest To Drive Engagement And Capture Leads
Discover step-by-step strategies for using QR code contests to connect with customers, build your list, and spark real engagement.
The Best Ways to Support Mental Health Day Awareness This October
Learn how to show up for your audience with this blog post on mental health day awareness, packed with simple ways to support mental wellbeing online.
Seasonal Giveaway Ideas To Boost Engagement Year-Round
Seasonal giveaways help you tap into timely moments when your audience is most engaged. This post shares ideas, examples and tips to run high-performing campaigns year-round.
How to Pick a Winner For a Giveaway
Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.
How to Run an Essay Competition
Learn how to run a successful essay competition that drives engagement, supports your brand values, and delivers long-term impact.
How To Run High-Converting Promotion Giveaways
How to use promotional giveaway items to attract attention, build engagement, and grow your brand.
50+ Startup Marketing & Growth Strategies
Look no further than this post for 50 tried and tested tactics to grow your business.
Drive More Actions With Tiered Coupons Codes
Use tiered coupon codes to boost order value, increase loyalty, and drive smarter sales without relying on deep discounts.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
Mother's Day Giveaway Ideas To Boost Your Brand
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
What is an Alternate Method Of Entry?
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
26 Christmas Marketing Ideas to Boost Sales
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
The Best Time to Post on TikTok
Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.
How to Run a Giveaway on TikTok
Learn everything you need to know to run an awesome giveaway on TikTok.
What Is a Raffle?
Learn what a raffle is and all of the legal rules and regulations involved.
5 Steps To Running A YouTube Giveaway With Gleam
A 5-step guide to running a YouTube giveaway with Gleam, from subscribe-to-enter actions to automatically drawing winners fairly.
Giveaway Ideas For September
Run an awesome giveaways this September and generate some new leads, drive more sales, and grow your social media following.
X Giveaway Rules and Guidelines
Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.
The Best YouTube Comment Pickers
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
The Best Giveaway Ideas For May
Get ahead of your marketing game for summer with our favourite May marketing ideas.
January Giveaway Ideas
Kickstart your sales for the new year and keep the Christmas buzz alive with our favourite January giveaway ideas.
Promote Your Black Friday Sales With Black Friday Giveaways
Grow your email list and sales, offer Black Friday giveaways by implementing these promotional tactics.
How To Use Gleam For Your Cyber Monday Promotions
Learn how to use Gleam to create and run awesome Cyber Monday promotional campaigns.
How To Use Gleam For Your Black Friday Promotions
Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.
How To Run A Kick Giveaway
Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.
Run a Smart Father's Day Giveaway to Promote Your Brand
Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?
Back to School Giveaway Ideas
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
How to Announce Giveaway Winners & Boost Engagement
Check out our top tips for announcing contest winners and re-engaging participants!
How To Increase Book Sales With Giveaways
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
How To Promote Your Business on Reddit
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
How to Increase Etsy Sales With Giveaways
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
How to Grow a YouTube Channel
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
25+ Linktree Examples & Bio Link Ideas to Boost Engagement
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
20 Ideas for Growing Your Business on TikTok
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
How to Run a Pinterest Contest
Get your hands on this simple guide to help you run a successful Pinterest contest. Get started in just 5 minutes.
How to Run a Pre-Launch Campaign With Gleam
Pre-launching to the masses? We've got all our best pre-launch tactics packed into this ultimate Gleam guide to help you kickstart your business.
How To Run A Partner Campaign With Gleam
Partnering up with other brands can help boost campaign performance as well as expose your brand to a wider audience. Find out how you can use Gleam to run joint campaigns with other brands.
Beginner's Campaign Launch Checklist for Gleam
You've setup your Gleam Competition. Now find out what you can do next to get your campaign launched and double up on the actions that matter to your business.
Engage & Nurture Your Community During The COVID-19 Outbreak With Gleam
In the spirit of keeping everyone together, here are some ways you can use Gleam to engage with your community, share important updates and continue to capture leads for your business.
How to Promote Your YouTube Contest
Learn everything you need to know about promoting your YouTube contests with our helpful guide.
How to Promote Your Contest on Twitter
Learn everything you need to know about promoting a contest or giveaway on Twitter with our helpful guide.
9 Ways To Grow Your Email List With Gleam
Get your hands on these 9 actionable ways to grow your email list with Gleam. Get started in just 5 minutes.
8 Ways to Promote a Book With Gleam
Publishing a new book? Learn how Gleam can help you promote your book and grow your readership with this helpful guide.
How To Drive Amazon Sales With Gleam
We're going to show you some unconventional promotion tactics you can use with Gleam to increase your Amazon sales.
How to Promote Your Online Contest
So you've created a contest & now you're getting ready to launch it to the world. We'll take you through some of the key strategies for promoting your contest.
Creating A Tiered Reward With Gleam
With Gleam Rewards you can create Tiered Rewards which allow users to complete actions to earn increasingly valuable incentives.
Create A Photo Voting Contest With Gleam
How to create a free photo voting contest with Gleam: collect photo or video entries and let the public vote to choose a winner.
How To Use An Instagram Giveaway Picker To Choose Winners
There's no need to run a spreadsheet for all your Instagram comments. Save time on manually verifying entries and picking a winner fairly by using a premium tool like Gleam's Instagram Comment Picker.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
How to Announce Product Updates in Your Web App in 5 Minutes
This guide shows you how to announce new features in real time, save time with smart layouts, and improve UX using in-app notifications powered by Gleam Capture.
Leverage Your Social Media Presence With a Social Media Wall
Show off a curation of your best social media content on any live display with Gleam's Gallery app.
Collect GDPR Consent On Your Opt-In Forms
Get to know how GDPR laws will affect opt-in forms on your marketing campaigns.
Charlotte works on content and strategy at Gleam, writing about campaigns, product features, and how to use the platform to grow your business. She studied philosophy and has worked in marketing roles for a few years. She used to live in Melbourne and is currently based in London.
At Gleam, she focuses on creating resources that are clear, practical, and easy to use, covering everything from growing your following and increasing reach to seasonal strategy and understanding platform terms and restrictions.