Charlotte Czarnota

I’m a content marketer at Gleam. I write about giveaways, lead capture, and ways to help marketers grow their audience.

How to Pick a Winner For a Giveaway

Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

How to Collect and Use Customer Testimonials

A practical guide to using testimonials in your marketing, from collection to display and conversion.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

How to Run an Essay Competition

Learn how to run a successful essay competition that drives engagement, supports your brand values, and delivers long-term impact.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

How To Run High-Converting Promotion Giveaways

How to use promotional giveaway items to attract attention, build engagement, and grow your brand.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

9 Tactics to Drive Store Traffic

Discover simple ways to boost store traffic and attract more customers to your physical location.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

How to Increase Event Registration and Drive Attendance

Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
What Is a Quiz Competition and Why Run It

What is a Quiz Competition and Why Run One?

Learn how to use quiz competitions as a powerful marketing tool to engage users, capture leads, and grow your audience.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

Best Practices to Collect Customer Reviews for Your Business

Customer reviews are more than social proof. They reveal how people experience your business. Learn how to collect and use feedback to build trust and loyalty.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read
marketing strategies

Marketing Strategies to Boost Customer Engagement

Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Beta

Why Run Competitions in a Beta Program For a Startup?

Learn why run competitions in a beta program for a startup can boost early user engagement, improve product feedback, and generate buzz before launch.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

11 Cheap Giveaway Ideas That Actually Drive Results

Learn how to run a low-cost giveaway by using what you already have, and reach more people without overspending.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read
Turn Your 404 Error Page Into a Conversion Tool

How a Custom 404 Error Page Can Turn Lost Visitors Into Leads

Learn how to turn your custom 404 error page into a conversion tool using Gleam.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Discover Mother's Day giveaway ideas to engage your audience, boost sales, and grow brand loyalty.

Mother's Day Giveaway Ideas To Boost Your Brand

Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 8 min read
Learn what an alternate method of entry is.

What is an Alternate Method Of Entry?

Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read
Skyrocket sales this Christmas.

26 Christmas Marketing Ideas to Boost Sales

Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 13 min read

How to Get Verified on Instagram

Want to get verified on Instagram and earn the blue checkmark? This step-by-step guide explains who’s eligible, how to apply, and what you can do to improve your chances. You’ll also learn the difference between Instagram’s standard verification and Meta Verified.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

The Best Time to Post on TikTok

Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

How to Go Live on TikTok (With or Without 1K Followers)

Learn how to go live on TikTok. Discover TikTok Live requirements, streaming tips, and how to use Live for business growth and giveaways.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Learn about different TikTok account types.

TikTok Account Types: Choose the Right Setup for Growth

Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

How To Grow On Snapchat

Learn everything you need to know about how to grow on Snapchat.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

How to Run a Giveaway on TikTok

Learn everything you need to know to run an awesome giveaway on TikTok.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read
Learn how to use giveaways to grow your Twitch channel.

How to Do a Giveaway in Twitch and Grow Your Following

Giveaways on Twitch are a proven way to boost engagement, reward your community, and grow your channel through real-time interaction.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read

How to Grow Your Business For Free Using Gleam

Learn how to to grow your business for only the price of your prize by using Gleam to run an awesome giveaway campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

Twitch Giveaway Rules: How to Run Legal, High-Impact Promotions

Planning a giveaway on Twitch? This guide breaks down the rules, laws, and tools you need to run a legal Twitch giveaway that boosts followers, engagement, and stream visibility.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read

Discord Giveaway Rules

Learn everything you need to know about the rules and regulations of running a Discord giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

What Is a Raffle?

Learn what a raffle is and all of the legal rules and regulations involved.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

5 Steps To Running A YouTube Giveaway With Gleam

Learn how to use Gleam to run an awesome giveaway on YouTube.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

Giveaway Ideas For September

Run an awesome giveaways this September and generate some new leads, drive more sales, and grow your social media following.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Create clear giveaway rules with our free terms and conditions template for contests.

Terms and Conditions Template

Copy and paste this terms and conditions template for a hassle free and compliant giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read
Review the essential rules and guidelines for running a successful giveaway on Twitter / X.

X Giveaway Rules and Guidelines

Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read
Learn the official rules for running compliant giveaways on Facebook.

Facebook Giveaway Rules: How to Run a Successful Campaign

Learn how to run a Facebook giveaway that complies with all the rules and regulations.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 8 min read
Learn the rules for running compliant TikTok giveaways using TikTok Shop or Live.

TikTok Giveaway Guidelines For a Successful Campaign

Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read

Giveaway Ideas For August

Find out how to wrap up your summer marketing campaigns with our favourite giveaway ideas for August.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 1 min read
Find the best free YouTube comment picker tools to run fair and successful giveaways.

The Best YouTube Comment Pickers

Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Master the art of running a successful YouTube giveaway to engage and grow your audience.

How To Run a YouTube Giveaway

Learn step-by-step how to run a powerful YouTube giveaway, how to pick a giveaway winner, YouTube giveaway rules, and everything else you need to know to drive maximum results.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

July Giveaway Ideas

Freshen up your marketing campaign and generate buzz for the summer with our favourite giveaway ideas for July.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read
Learn how to run compliant and effective YouTube giveaways, from rules to choosing winners.

YouTube Giveaway Rules, Guidelines and Regulations

Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read
Learn the best YouTube giveaway ideas.

9 YouTube Giveaway Ideas To Grow Your Channel

Discover effective YouTube giveaway ideas and tools to grow your channel, boost engagement, and run contests that convert.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read

June Marketing Ideas

Kick of June and get your summer marketing campaigns on the go with an awesome giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 1 min read

The Best Giveaway Ideas For May

Get ahead of your marketing game for summer with our favourite May marketing ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

The Best Giveaway Ideas For April

Get ahead of the Easter marketing craze by running some awesome giveaways this April.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

March Marketing Ideas

Kick off spring with our favourite marketing ideas for March.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

February Giveaway Ideas

Our favourite contest and giveaway ideas for February

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

January Giveaway Ideas

Kickstart your sales for the new year and keep the Christmas buzz alive with our favourite January giveaway ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

November Marketing Ideas: Generate Leads & Drive Sales

Get ahead of the pre-Christmas marketing craze with an awesome giveaway campaign in November.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

December Marketing Ideas: Drive Growth This Christmas

Get ahead of the holiday buzz with an awesome December marketing campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 2 min read

October Marketing Ideas to Generate Leads And Drive Sales

Learn how to ramp up your marketing game this October with the best campaigns and strategies for Halloween, World Mental Health Day, and Oktoberfest.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

The Ultimate Guide To Running a Gleam Rewards Campaign

Learn how to use Gleam to run an awesome rewards program to incentivise users to complete powerful actions.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

How To Run a Scavenger Hunt with Gleam

Learn how to set up and run a scavenger hunt with Gleam.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read

How To Use Gleam For Your Cyber Monday Promotions

Learn how to use Gleam to create and run awesome Cyber Monday promotional campaigns.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read

How To Use Gleam For Your Black Friday Promotions

Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

How to Grow Your YouTube Channel with Gleam

Learn how to run giveaway campaigns and collect user-generated content to promote and grow your YouTube channel with Gleam.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

How to Promote an Event with Gleam

Learn how to use Gleam to promote your event. We will guide you through our favourite ways to collect and display user-generated content, boost social media engagement, and drive event ticket sales!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read

How To Grow On Instagram With Gleam

Learn how to grow your Instagram account with giveaway and rewards strategies.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 3 min read

How To Promote a Fitness Business With Gleam

Promote your fitness business with awesome giveaways, rewards, user-generated content, and more!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

How To Promote a Restaurant with Gleam

Attract new customers to your restaurant, grow your social media following, and expand your mailing list with Gleam!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

How To Run An Instagram Photo Contest With Gleam

Learn how to use Gleam templates to run an engaging Instagram photo contest.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Learn how to run Kick giveaways to grow your channel, engage audiences, and boost visibility.

How To Run A Kick Giveaway

Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 4 min read
Learn how to grow your Substack.

How To Grow Your Substack Newsletter

Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Header image for blog post on Twitter/X giveaway strategies and promotion tips.

7 Ideas For Running a Giveaway on Twitter / X

Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Check out our summer giveaway ideas.

10 Giveaways Ideas For Your Summer Marketing

Learn how to make the most of summer shopping with a giveaway campaign!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read

Run a Smart Father's Day Giveaway to Promote Your Brand

Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read

Halloween Giveaway Ideas

Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read

Back to School Giveaway Ideas

From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 10 min read

How to Grow Your Business Using Discount Codes

Learn how to use different types of discount strategies to grow your business!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 10 min read
Discover the most effective ways to use comment-based giveaways to boost engagement and growth.

Comment-to-Win Giveaway Ideas & How to Pick a Winner

Discover how to run comment-to-win giveaways on Instagram, TikTok, Facebook and more, plus tools to pick winners fairly.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read
Learn how to announce giveaway winners, boost engagement, and keep your audience excited.

How to Announce Giveaway Winners & Boost Engagement

Check out our top tips for announcing contest winners and re-engaging participants!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 6 min read
Learn how to promote an app.

How To Promote Your App With Giveaways

Discover how app marketers use giveaways to drive downloads, increase retention, and build viral growth through low-cost campaigns and user-driven promotion.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 5 min read

How To Increase Book Sales With Giveaways

Learn how to make the most of giveaways and social media to boost your book sales and increase your following!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read
How to promote your business on Reddit.

How To Promote Your Business on Reddit

Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 10 min read

4th of July Giveaway Ideas

Check out all the ways you can use giveaways to drive engagement this 4th of July.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 7 min read

How to Increase Etsy Sales With Giveaways

Grow your store, generate leads and drive sales by running promotional Etsy giveaways.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 8 min read
Proven strategies and creative tips to help you grow your YouTube channel and boost engagement.

How to Grow a YouTube Channel

Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 15 min read
Creative Easter giveaway ideas to boost engagement and seasonal sales.

30+ Easter Giveaway & Prize Ideas for Spring

Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 12 min read
Creative Linktree ideas to drive clicks, traffic, and engagement across your key channels.

25+ Linktree Examples & Bio Link Ideas to Boost Engagement

Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 11 min read
Discover 21 Instagram bio ideas to boost your brand visibility and engagement.

21 Instagram Bio Ideas for Your Business

Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 11 min read

20 Ideas for Growing Your Business on TikTok

Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 17 min read

Charlotte works on content and strategy at Gleam — writing about campaigns, product features, and how to use the platform to grow your business. She studied philosophy and has worked in marketing roles for a few years. She used to live in Melbourne and is currently based in London.

At Gleam, she focuses on creating resources that are clear, practical, and easy to use — covering everything from growing your following and increasing reach to seasonal strategy and understanding platform terms and restrictions.

Your campaign works best when the entry method matches what you actually want to grow , and the prize attracts the right audience