I’m a content marketer at Gleam. I write about giveaways, lead capture, and ways to help marketers grow their audience.
Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.
A practical guide to using testimonials in your marketing, from collection to display and conversion.
Learn how to run a successful essay competition that drives engagement, supports your brand values, and delivers long-term impact.
How to use promotional giveaway items to attract attention, build engagement, and grow your brand.
Discover simple ways to boost store traffic and attract more customers to your physical location.
Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.
Learn how to use quiz competitions as a powerful marketing tool to engage users, capture leads, and grow your audience.
Customer reviews are more than social proof. They reveal how people experience your business. Learn how to collect and use feedback to build trust and loyalty.
Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.
Learn why run competitions in a beta program for a startup can boost early user engagement, improve product feedback, and generate buzz before launch.
Learn how to run a low-cost giveaway by using what you already have, and reach more people without overspending.
Learn how to turn your custom 404 error page into a conversion tool using Gleam.
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
Want to get verified on Instagram and earn the blue checkmark? This step-by-step guide explains who’s eligible, how to apply, and what you can do to improve your chances. You’ll also learn the difference between Instagram’s standard verification and Meta Verified.
Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.
Learn how to go live on TikTok. Discover TikTok Live requirements, streaming tips, and how to use Live for business growth and giveaways.
Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.
Learn everything you need to know about how to grow on Snapchat.
Learn everything you need to know to run an awesome giveaway on TikTok.
Giveaways on Twitch are a proven way to boost engagement, reward your community, and grow your channel through real-time interaction.
Learn how to to grow your business for only the price of your prize by using Gleam to run an awesome giveaway campaign.
Planning a giveaway on Twitch? This guide breaks down the rules, laws, and tools you need to run a legal Twitch giveaway that boosts followers, engagement, and stream visibility.
Learn everything you need to know about the rules and regulations of running a Discord giveaway.
Learn what a raffle is and all of the legal rules and regulations involved.
Learn how to use Gleam to run an awesome giveaway on YouTube.
Run an awesome giveaways this September and generate some new leads, drive more sales, and grow your social media following.
Copy and paste this terms and conditions template for a hassle free and compliant giveaway!
Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
Find out how to wrap up your summer marketing campaigns with our favourite giveaway ideas for August.
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
Learn step-by-step how to run a powerful YouTube giveaway, how to pick a giveaway winner, YouTube giveaway rules, and everything else you need to know to drive maximum results.
Freshen up your marketing campaign and generate buzz for the summer with our favourite giveaway ideas for July.
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
Discover effective YouTube giveaway ideas and tools to grow your channel, boost engagement, and run contests that convert.
Kick of June and get your summer marketing campaigns on the go with an awesome giveaway!
Get ahead of your marketing game for summer with our favourite May marketing ideas.
Get ahead of the Easter marketing craze by running some awesome giveaways this April.
Kick off spring with our favourite marketing ideas for March.
Our favourite contest and giveaway ideas for February
Kickstart your sales for the new year and keep the Christmas buzz alive with our favourite January giveaway ideas.
Get ahead of the pre-Christmas marketing craze with an awesome giveaway campaign in November.
Get ahead of the holiday buzz with an awesome December marketing campaign.
Learn how to ramp up your marketing game this October with the best campaigns and strategies for Halloween, World Mental Health Day, and Oktoberfest.
Learn how to use Gleam to run an awesome rewards program to incentivise users to complete powerful actions.
Learn how to set up and run a scavenger hunt with Gleam.
Learn how to use Gleam to create and run awesome Cyber Monday promotional campaigns.
Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.
Learn how to run giveaway campaigns and collect user-generated content to promote and grow your YouTube channel with Gleam.
Learn how to use Gleam to promote your event. We will guide you through our favourite ways to collect and display user-generated content, boost social media engagement, and drive event ticket sales!
Learn how to grow your Instagram account with giveaway and rewards strategies.
Promote your fitness business with awesome giveaways, rewards, user-generated content, and more!
Attract new customers to your restaurant, grow your social media following, and expand your mailing list with Gleam!
Learn how to use Gleam templates to run an engaging Instagram photo contest.
Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!
Learn how to make the most of summer shopping with a giveaway campaign!
Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?
Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
Learn how to use different types of discount strategies to grow your business!
Discover how to run comment-to-win giveaways on Instagram, TikTok, Facebook and more, plus tools to pick winners fairly.
Check out our top tips for announcing contest winners and re-engaging participants!
Discover how app marketers use giveaways to drive downloads, increase retention, and build viral growth through low-cost campaigns and user-driven promotion.
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
Check out all the ways you can use giveaways to drive engagement this 4th of July.
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
Charlotte works on content and strategy at Gleam — writing about campaigns, product features, and how to use the platform to grow your business. She studied philosophy and has worked in marketing roles for a few years. She used to live in Melbourne and is currently based in London.
At Gleam, she focuses on creating resources that are clear, practical, and easy to use — covering everything from growing your following and increasing reach to seasonal strategy and understanding platform terms and restrictions.