Blog
Run Better Giveaways & Social Competitions
Get inspired by real campaigns and learn best practices to grow your business with Gleam.
50+ Growth Marketing Ideas Using Gleam.io
See 50+ inspiring ways that our customers have used various Gleam apps to grow their business, reach their target audience and drive more sales.
What is Gleam.io - The Growth Marketing Platform
Gleam is a marketing platform that helps you run campaigns that help users engage and promote your business.
How to Pick a Winner For a Giveaway
Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.
How to Collect and Use Customer Testimonials
A practical guide to using testimonials in your marketing, from collection to display and conversion.
How to Run an Essay Competition
Learn how to run a successful essay competition that drives engagement, supports your brand values, and delivers long-term impact.
How To Run High-Converting Promotion Giveaways
How to use promotional giveaway items to attract attention, build engagement, and grow your brand.
9 Tactics to Drive Store Traffic
Discover simple ways to boost store traffic and attract more customers to your physical location.
How to Increase Event Registration and Drive Attendance
Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.
What is a Quiz Competition and Why Run One?
Learn how to use quiz competitions as a powerful marketing tool to engage users, capture leads, and grow your audience.
Best Practices to Collect Customer Reviews for Your Business
Customer reviews are more than social proof. They reveal how people experience your business. Learn how to collect and use feedback to build trust and loyalty.
Marketing Strategies to Boost Customer Engagement
Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.
Why Run Competitions in a Beta Program For a Startup?
Learn why run competitions in a beta program for a startup can boost early user engagement, improve product feedback, and generate buzz before launch.
11 Cheap Giveaway Ideas That Actually Drive Results
Learn how to run a low-cost giveaway by using what you already have, and reach more people without overspending.
How a Custom 404 Error Page Can Turn Lost Visitors Into Leads
Learn how to turn your custom 404 error page into a conversion tool using Gleam.
50 Best High-Converting Pricing Pages
Design a high-converting pricing page that builds trust, supports buyer decisions, and helps grow your SaaS or startup business.
The Complete Guide to Setting up Google Analytics
Learn how to use Google Analytics 4 to track growth, optimize funnels, and make data-driven decisions for your startup business.
How to Run a Successful Blog Giveaway
Running a blog giveaway is one of the most effective ways to build your email list, boost brand awareness, and increase engagement.
50+ Startup Marketing & Growth Strategies
Look no further than this post for 50 tried and tested tactics to grow your business.
Best Free Stock Images for Commercial Use
Learn where to find high-quality free stock images for commercial use and how to leverage them to grow your startup business or small business with better visuals.
Contest & Sweepstakes Laws by State in the U.S.
Navigate U.S. contest laws by state to run compliant, trustworthy giveaways that grow your brand without legal risks.
How to Use Contests to Collect User-Generated Content
Learn step by step how to craft the perfect UGC campaign for your brand.
Drive More Actions With Tiered Coupons Codes
Use tiered coupon codes to boost order value, increase loyalty, and drive smarter sales without relying on deep discounts.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
Startup Business Growth Strategies: +100 Customers in 5 Months
In just five months, Gleam grew from zero to 100 paying customers — without a marketing budget.
10 Relatively Unused Growth Hacks
Unlock 10 overlooked growth hacks to drive acquisition, boost conversions, and grow faster without increasing your budget.
Mother's Day Giveaway Ideas To Boost Your Brand
Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.
What is an Alternate Method Of Entry?
Learn all about what AMOE means and why you need to have a free method of entry when running a giveaway or sweepstakes.
26 Christmas Marketing Ideas to Boost Sales
Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.
How to Increase YouTube Subscribers by 400% with This Simple Growth Hack
Boost YouTube subscribers by up to 400% using subscribe URL prompts, targeted giveaways, and proven growth strategies.
How to Get Verified on Instagram
Want to get verified on Instagram and earn the blue checkmark? This step-by-step guide explains who’s eligible, how to apply, and what you can do to improve your chances. You’ll also learn the difference between Instagram’s standard verification and Meta Verified.
The Best Time to Post on TikTok
Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.
How to Go Live on TikTok (With or Without 1K Followers)
Learn how to go live on TikTok. Discover TikTok Live requirements, streaming tips, and how to use Live for business growth and giveaways.
TikTok Account Types: Choose the Right Setup for Growth
Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.
How to Run Amazon Giveaways After the Built-In Tool Ended
Amazon retired its giveaway tool in 2019. Learn how to run your own Amazon giveaways using Gleam to drive traffic, build email lists, and grow your store.
How to Run Legal Giveaways, Contests & Sweepstakes
Find out everything you need to know about contest and sweepstakes laws, rules and regulations in the U.S. and how you can run your own legally compliant giveaway.
How To Grow On Snapchat
Learn everything you need to know about how to grow on Snapchat.
How to Run a Giveaway on TikTok
Learn everything you need to know to run an awesome giveaway on TikTok.
How to Do a Giveaway in Twitch and Grow Your Following
Giveaways on Twitch are a proven way to boost engagement, reward your community, and grow your channel through real-time interaction.
Why You Should Be Posting On Bluesky
Find out why you should start posting on Bluesky today!
What Is a Raffle?
Learn what a raffle is and all of the legal rules and regulations involved.
Terms and Conditions Template
Copy and paste this terms and conditions template for a hassle free and compliant giveaway!
X Giveaway Rules and Guidelines
Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.
Facebook Giveaway Rules: How to Run a Successful Campaign
Learn how to run a Facebook giveaway that complies with all the rules and regulations.
TikTok Giveaway Guidelines For a Successful Campaign
Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.
The Best YouTube Comment Pickers
Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.
How To Run a YouTube Giveaway
Learn step-by-step how to run a powerful YouTube giveaway, how to pick a giveaway winner, YouTube giveaway rules, and everything else you need to know to drive maximum results.
YouTube Giveaway Rules, Guidelines and Regulations
Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.
9 YouTube Giveaway Ideas To Grow Your Channel
Discover effective YouTube giveaway ideas and tools to grow your channel, boost engagement, and run contests that convert.
Promote Your Black Friday Sales With Black Friday Giveaways
Grow your email list and sales, offer Black Friday giveaways by implementing these promotional tactics.
How To Run A Kick Giveaway
Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.
How To Grow Your Substack Newsletter
Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.
7 Ideas For Running a Giveaway on Twitter / X
Learn how to make the most of your social media presence. Generate leads, boost sales, and increase your following with an awesome Twitter / X giveaway!
10 Giveaways Ideas For Your Summer Marketing
Learn how to make the most of summer shopping with a giveaway campaign!
Run a Smart Father's Day Giveaway to Promote Your Brand
Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?
Halloween Giveaway Ideas
Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!
Back to School Giveaway Ideas
From giveaway ideas to prize inspiration, we'll guide you through the best ways to run a back to school giveaway.
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
80+ Instagram Marketing Ideas: How to Boost Engagement, Gain Followers & Grow Your Brand
Want to take your Instagram account to the next level? Take a look at these 80+ powerful tips.
Comment-to-Win Giveaway Ideas & How to Pick a Winner
Discover how to run comment-to-win giveaways on Instagram, TikTok, Facebook and more, plus tools to pick winners fairly.
How to Announce Giveaway Winners & Boost Engagement
Check out our top tips for announcing contest winners and re-engaging participants!
How To Promote Your App With Giveaways
Discover how app marketers use giveaways to drive downloads, increase retention, and build viral growth through low-cost campaigns and user-driven promotion.
How To Increase Book Sales With Giveaways
Learn how to make the most of giveaways and social media to boost your book sales and increase your following!
How To Promote Your Business on Reddit
Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.
4th of July Giveaway Ideas
Check out all the ways you can use giveaways to drive engagement this 4th of July.
How to Increase Etsy Sales With Giveaways
Grow your store, generate leads and drive sales by running promotional Etsy giveaways.
How to Grow a YouTube Channel
Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.
Instagram Giveaway Rules and Guidelines
The complete guide to setting up the rules, terms & conditions for your Instagram giveaways.
30+ Easter Giveaway & Prize Ideas for Spring
Make the most of the Easter festivities and host a giveaway. It's a sure way to boost engagement, gain followers, increase your mailing list and much more!
25+ Linktree Examples & Bio Link Ideas to Boost Engagement
Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.
21 Instagram Bio Ideas for Your Business
Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.
20 Ideas for Growing Your Business on TikTok
Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.
Facebook Promotion Guidelines
Keep up to date with the latest changes to the Facebook Promotion Guidelines.
The Best Giveaway & Social Media Contest Tools
Discover how to choose the best app for giveaways that fits your campaign goals, budget, and tech stack.
Goodreads Giveaways - Everything Authors Need to Know
Find out everything you need to know about running successful Goodreads Giveaways.
How to Grow Your Online Store This Spring With Gleam
No matter how you want to drive growth this spring, Gleam's got you covered.
How To Engage Your Community During The Coronavirus Outbreak
Struggling to keep your audience engaged? Learn how to use downtime to your advantage and emerge stronger 🏋️♂️
How To Use An Instagram Giveaway Picker To Choose Winners
There's no need to run a spreadsheet for all your Instagram comments. Save time on manually verifying entries and picking a winner fairly by using a premium tool like Gleam's Instagram Comment Picker.
Randomly Generate Winners For Your Facebook Giveaway
Take a look at all the best ways to easily draw random winners for your next Facebook giveaway.
How to Run a Twitter Giveaway and Pick a Winner
Learn how to run a successful Twitter giveaway, collect entries using actions like follows and retweets, and pick a winner fairly using Gleam.
How To Get Permission To Use User-Generated Content
All the best ways to obtain legal permission to use user-generated content in your marketing.
Random Comment Picker For Facebook Contests
Check out the easiest way to pick random winners for your next Facebook comment contest.
How To Use A Tweet Picker To Pick Random Winners On X
Check out the best ways to pick random retweets and draw winners for your Twitter / X giveaway.
7 Principles That Helped Us Bootstrap a 7-Figure Business
7 Principles I've learned growing Gleam from humble beginnings to a 7+ figure business.
How To Run An Instagram Photo Contest
Everything you need to know to run and pick winners for your own powerful Instagram photo contest.
How To Randomly Generate Winners For Your Giveaway
Take a look at all the best ways to randomly pick winners for your giveaway.
Promoting Your Podcast With Contests
Take a look at how you can use contests to encourage listens, drive subscriptions and grow your podcast.
Random Comment Picker For YouTube Giveaways
Check out the best way to run YouTube giveaways and randomly pick winners from your comments.
How To Run A Hashtag Campaign To Boost Engagement
Check out all the best ideas, tips and real-world inspiration you need to run the perfect hashtag campaign.
30 Best Lead Generation Strategies for Business Growth
Discover 30+ lead generation strategies designed to grow your customer base, engage qualified leads, and turn interest into action across every channel.
Popup Ideas to Grow Sales and Collect Emails
Explore high-converting popup ideas designed to collect email addresses, reduce cart abandonment, and capture leads.
Using Countdown Timer Bars & Popups to Create Urgency
Find out how you can use countdown timer bars and popups to build urgency and drive sales.
The Best Hashtags to Boost Your Social Media Reach
We take you through all the best and most popular hashtags, and give you some expert tips on how to use them.
Drive Customer Retention With Post Checkout Coupons
Learn how to increase customer retention, improve customer satisfaction, and drive repeat sales by using smart post-checkout coupon tactics with Gleam.
Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook
Increasing your number of Facebook followers should be organic and truthful. Learn how to generate real Facebook likes.
How to Run a Successful Online Giveaway
Find out everything you need to know to run a successful giveaway which generates leads and drives powerful actions.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
How to Build an Instagram Welcome Offer
Use this easy tactic to drive E-commerce visits and generate sales from Instagram.
The Ultimate Guide To Running A Contest On Facebook
Find out everything you to know to run a powerful Facebook contest with this comprehensive guide.
Convert Product Hunt Users With Exclusive Welcome Offers
Use this simple tactic to convert website visitors into subscribers and customers.
The Ultimate Product Hunt Launch Guide: 40+ Things You Need to Know
Find out how to launch your idea on Product Hunt to get featured on the front page and drive customer acquisition.
Simple + Effective Content Upgrades For E-Commerce Stores
This technique focuses on creating simple lead generating content upgrades for any E-Commerce store.
How to Announce Product Updates in Your Web App in 5 Minutes
This guide shows you how to announce new features in real time, save time with smart layouts, and improve UX using in-app notifications powered by Gleam Capture.
150+ Awesome Prize Ideas For Your Next Contest
Take a look at our in-depth list of awesome prize ideas and find the perfect prize for your next contest.
E-Commerce Coupon Tactics: Convert Visitors Into Customers
Discover how e-commerce coupons, promocodes, and promotional codes can help convert more website visitors into paying customers.
40 Giveaway Ideas For Generating Leads
Take a look at our comprehensive list of fun giveaway ideas which will help you generate leads and drive growth.
Leverage Your Social Media Presence With a Social Media Wall
Show off a curation of your best social media content on any live display with Gleam's Gallery app.
Kickstarter Marketing: Promote Your Campaign With Contests
Delve inside to see how using contests can make or break your Kickstarter campaign.
How to Use Email Marketing to Increase Sales
We explore the best ways to drive revenue and sales from your email list.
Triggering Opt-in Forms Based on CSS Selectors
Trigger opt-in forms based on the presence or contents of CSS Selectors on your page.
Using Coupons to Drive Sales From Contest Entrants
Use this simple tactic to convert contest entrants into customers and drive sales with your next campaign.
How to Boost Your Spotify Listens With Pre-Save Campaigns
Find out how you can boost your Spotify streams by running a pre-save campaign with Gleam.
How To Use User-Generated Content In Your Marketing
Everything you need to know about using user-generated content to take your marketing to the next level.
Showcase Your E-Commerce Community With Carousels
Find out how you can show off photos from your community with stylish carousels.
Collect GDPR Consent On Your Opt-In Forms
Get to know how GDPR laws will affect opt-in forms on your marketing campaigns.
How to Grow Your Twitch Channel
Take a look at all the best ways you can grow your Twitch audience.
How to Grow Your Shopify Store: 9 Tips For E-Commerce Success
Growing a Shopify store from scratch can be tough. That's exactly why we created this guide.
Facebook Marketing Ideas: Ideas for Posts, Giveaways & Businesses
Out of ideas for marketing on Facebook? Never fear we've put together a huge guide for you for the best Facebook Marketing ideas.
How to Launch a New Business Online: 14 Proven Strategies
Learn How to Market a New Business Online With Actionable Marketing Tips Whether you're launching a startup or growing a small business, this guide offers practical marketing tips to help you build your online presence.
13 Giveaway Mistakes to Avoid Before You Start a Giveaway
Before you run a giveaway, learn the most common mistakes that can hurt your results—and how to fix them to grow your audience on social media.
How to Get More Likes on Instagram: 50+ Expert Tips
Get 50+ expert tips on creating valuable content and driving Instagram engagement.
How to Write Amazing Case Studies That Convert & Drive Sales
See how we use compelling case studies to drive sales & awareness for Gleam.
The Ultimate Guide to Running a Contest on Instagram
Master Instagram Giveaways With This Step-by-Step Strategy. How to run a giveaway on Instagram to increase engagement, grow your followers, and build lasting brand awareness using contests that actually convert.
How to Grow a Fanbase on SoundCloud: The Ultimate Guide For Artists
Whether you're just starting out on SoundCloud or have an established following you won't want to miss these 30+ tips.
How to Create a New Location on Instagram
Learn how to increase exposure and drive visitation with Instagram locations.
How to Repost Pictures on Instagram
Reposting Instagram photos is now easier than ever, with native tools and apps offering flexible ways to reshare content across social media.
Ultimate Library of Growth Hacks
These are methodologies, techniques & tactics we’ve tried or learned along the way whilst building Gleam.
Guide to All Facebook Image Sizes
Find out all the best image sizes for Facebook to make your profile and posts stand out.
How to Run a Successful Giveaway on YouTube
This is the only guide you'll ever need to run effective contests and giveaways on YouTube.
SoundCloud Download Gate: Grow Your SoundCloud Followers
Learn how to quickly build a gated download widget for SoundCloud to grow your followers.
Best Practices to Implement Opt-In Forms in E-Commerce
We've broken down the different ways you can collect emails addresses for your E-commerce store.
Create Content Upgrades or Lead Magnets Easily
Learn how to create Lead Magnets into your content to incentivize opt-ins for your newsletter.
How We Grew SaaS Inbound Traffic By 300% In 6 Months
We break down how we grew our inbound traffic by 300% in just 6 months.
How to Create An Instagram Business Account
We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.
The 5 Content Pillars That Drive 95% Of Our Inbound Leads
95% of our new customers come from inbound marketing. Here's the content playbook we use.
2015 Year in Review: Building A Fast Growing Bootstrapped Business
What's it like to run a growing bootstrapped business? Let's look back on 2015.
14 Upsides Of Being An Australian Startup
What are some of the benefits of running a remote startup down under?
Recover Abandoned Shopping Carts With Capture
Learn how to use Capture to recover abandoned shopping carts on your E-Commerce store.
10 Ways To Grow Your E-Commerce Sales Using Gleam
Got an e-commerce store and want to drive more revenue without relying on guesswork or expensive ads?
Title Focus Growth Hack
Learn a trick to catch your users attention when they leave the current article or blog post.
The Pros & Cons Of Working From Home
Get these 20 tried and tested tips to make life easier when you work from home.
36 Small Business Growth Marketing Tips
Every small business needs all the help they can get. How about 36 tactics you can implement now?
15 Early Traction Growth Hacking Strategies For Startups
Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.
The Disqus Comments Strategy Every Growth Hacker Should Try
Discover how to transform your comment section into more than just conversation. Learn how to use Disqus comment redirects to collect leads, boost engagement, and move users deeper into your conversion funnel.
Using Your Email Signature to Drive Signups & Sales
A simple way to drive more awareness to your product every time you send someone an email.
From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr
We break down how Foundr has grown their Instagram following to over 110k in just 5 months.
How to Set Up Exit Intent Popups in 5 Minutes
Learn how to implement high-converting exit intent popups on your website in minutes, without writing a single line of exit intent popup code.
5 Things We Did In 2014 To Grow By 1059%
We managed to grow Gleam by 1059% in one year, lets take a look at how we did it.
How We Increased Our Email Opt-ins By 1000%
Learn how we increased our email opt-ins by 1000% and turned more visitors into subscribers using targeted forms, smart incentives, and GDPR-compliant best practices.
Forget Facebook Likes: 10 Alternatives to Grow Your Business Online
Many new businesses focus on Likes rather than sales. Here's how to change your mindset.
15 Pre-Launch Growth Hacking Strategies For Startups
Explore 15 proven growth strategies to help your startup gain traction in the early stages — from building pre-launch pages to leveraging your network and boosting conversion rates.
20 Effective Email List Growth Tactics for E-Commerce
Learn how to build a high-performing email list with smart growth strategies and proven tactics tailored for e-commerce conversion.
Goodbye Facebook Like Gating, Hello Action Gating
Facebook has removed the ability to gate Page Likes, so what alternatives does a Business have?
Increasing Competition Entries With Tabs, Popups & Capture
See how you can use our other install methods to drive more entries into your contest.
Why Being an Australian Startup Sucks
We took some time to reflect on the state of startups in 2014 and what could be better.
Split Testing This Phrase Increased Our Signups By 484%
One simple phrase "Powered by" is used by startups everywhere. Can it be improved?
20 Effective Customer Support Tactics for Business Growth
Great customer experience isn't just about service. From fast replies and self-service resources to personalised outreach and CRM strategies, these tips help you meet customer expectations, reduce churn, and build a scalable support model.
How to Always See Gleam Giveaways on Facebook to Win
Here's how you can make sure you're seeing posts from all your favourite Facebook pages.
40 Proven Ways to Grow Your Twitter Followers and Engagement
Gain high-quality Twitter followers with ethical growth tactics. Run giveaways, use a Twitter giveaway picker, and promote your X account across channels.
Introducing Facebook Mobile Tab Smart Links
Facebook Tabs don't work on mobile devices, but Gleam campaigns do.
16 Growth Hacks That Have Helped Grow Our Business By 200% Without Any Press
You don't need press to grow, learn some of the things we've implemented that have worked.
Getting The Most Out of Chat at Work Without Killing Your Productivity
See how we use chat at Gleam to automate our workflows and help us work faster.
16 Ways to Get More Followers on Instagram
Explore over 16 actionable ways to get more followers on Instagram. This is a perfect guide for any brand or business wanting to make an impact.
15 Ways to Align Your Content Marketing Strategy With Business Objectives
Understand how having a solid content plan in place and executing on it can propel your business upwards.
15 Ways For Bloggers to Make More Money From Competitions
Learn how to pitch brands, run engaging giveaways, and grow your audience with long-term cross promotional strategies that deliver results for both you and your sponsors.
Using Gleam to Drive More Video & Stream Engagement
Learn how to use Gleam to drive more views and engagement on your videos and livestreams.
How to Build a Personal Brand That Gets Noticed
We breakdown some of the best marketers and look at what tactics they use to build their personal brand.
Practical Ways to Use Lifecycle Emails to Get More Customers
Join us as we explore how to delight your customers using transactional and lifecycle emails.
Drive Growth By Building Beautiful Products
Explore ways that businesses build unique product experiences to drive growth & sales.
Capture Emails With Pre-Launch Landing Pages: Examples & Recommended Tools
Explore techniques and tools to build a launch page that converts visitors into subscribers.
Ready to launch your next giveaway or contest?
Get proven templates and ideas for every channel — whether you're growing on social, collecting emails, engaging website visitors, activating influencers or driving in-store participation.
From strategy to execution, our blog helps marketers create high-performing campaigns that convert.