Stuart McKeown

Stuart McKeown is one of the Co-founders at Gleam. Aside from writing and helping businesses grow, he also enjoys sound design and drinking tea ☕️

Twelve Gleam MCP use cases as tags around a sparkle icon

12 Things You Can Do With the Gleam MCP Server

Connect Claude or Codex to Gleam to draw winners, audit campaigns, and swap prizes in one chat. With 12 prompts to copy.

Stuart McKeown · 7 min read
Green growth curve on black beside stats for 49+ ideas, 48 growth ideas and 14 minutes to set up.

50+ Growth Hack Marketing Ideas

See 50+ ways real Gleam customers grew their business, reached their target audience, and drove more sales.

Stuart McKeown · 17 min read
Pricing table with monthly and annual plans.

50 Best High-Converting Pricing Pages

Design a pricing page that builds trust, helps buyers decide, and supports growth for your SaaS or startup business.

Stuart McKeown · 6 min read
Blog giveaway checklist with three of five steps done beside a checklist tile.

How to Run a Successful Blog Giveaway

Run a blog giveaway that builds your email list, boosts brand awareness, and gets more readers to engage.

Stuart McKeown · 5 min read
Daily outreach tracker for sending 10 emails a day, with response rates for founders, marketing teams and contact forms.

Startup Business Growth Strategies: +100 Customers in 5 Months

In just five months, Gleam grew from zero to 100 paying customers, without a marketing budget.

Stuart McKeown · 14 min read
Growth dashboard showing 785% subscriber conversion, 13,000+ visits and 200+ businesses signed.

10 Relatively Unused Growth Hacks

Unlock 10 overlooked growth hacks to drive acquisition, boost conversions, and grow faster without increasing your budget.

Stuart McKeown · 10 min read
YouTube video for a cooking channel with a Subscribe button and a subscribe confirmation link.

How to Increase YouTube Subscribers by 400% with This Simple Growth Hack

Boost YouTube subscribers by up to 400% using subscribe URL prompts, targeted giveaways, and proven growth strategies.

Stuart McKeown · 1 min read

How to Run a Facebook Timeline Contest

Learn how to run a successful Timeline Contest on Facebook with this helpful guide.

Stuart McKeown · 1 min read
Facebook entry rules card listing allowed and not allowed actions.

Facebook Promotion Guidelines

Keep up to date with the latest changes to the Facebook Promotion Guidelines.

Stuart McKeown · 6 min read

6 Ways to Promote a Retail Store With Gleam

Do you run your own store? Learn how Gleam can help you promote your retail store and drive sales with this helpful guide.

Stuart McKeown · 1 min read

How to Partner With Influencers To Run Campaigns

Partnering with influencers can help boost your campaigns & expose your brand to a new audience. Find out how to use Gleam to run campaigns with influencers.

Stuart McKeown · 3 min read

How to Promote Your Contest on Your Website

Learn everything you need to know about promoting a contest or giveaway on your own website with our helpful guide.

Stuart McKeown · 13 min read

Contest Promotion Websites

Trying to get more exposure for your contests? Check out our list of free to use contest promotion websites.

Stuart McKeown · 4 min read

How Do I Promote My Instagram Giveaway?

How to promote an Instagram contest or giveaway: bio links, Stories, cross-channel promotion, and driving more entries with Gleam.

Stuart McKeown · 7 min read

Your Guide To Australian Competition Permits

From Australia? No worries, you can still run giveaways by learning more about the Australian Competitions Permit. Find out how in this guide.

Stuart McKeown · 3 min read

How To Get More Facebook Likes With Gleam

Learn how Gleam can help you get more likes on Facebook with this simple guide.

Stuart McKeown · 2 min read

Creating A Refer A Friend Reward With Gleam

You might be looking at ways to use our Rewards widget to get users to refer friends (to also redeem the Reward). This particular configuration gets a little tricky due to the way we handle referrals in Gleam.

Stuart McKeown · 6 min read

Create a Coupon in Gleam Rewards

We walk you through your first coupon campaign in Gleam Rewards, from setup and redemption actions to coupon codes and installation.

Stuart McKeown · 3 min read
Countdown timer bar and a flash sale popup that ends soon.

Using Countdown Timer Bars & Popups to Create Urgency

Find out how you can use countdown timer bars and popups to build urgency and drive sales.

Stuart McKeown · 3 min read
Increasing your number of Facebook followers should be organic and truthful. Learn how to generate real Facebook likes.

Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

Increasing your number of Facebook followers should be organic and truthful. Learn how to generate real Facebook likes.

Stuart McKeown · 13 min read
Facebook post asking followers to comment to win, beside a list of entry options.

The Ultimate Guide To Running A Contest On Facebook

Run a Facebook contest with the right format, entry actions, and promotion, then pick a fair winner with Gleam.

Stuart McKeown · 10 min read

Simple + Effective Content Upgrades For E-Commerce Stores

This technique focuses on creating simple lead generating content upgrades for any E-Commerce store.

Stuart McKeown · 1 min read
We explore the best ways to drive revenue and sales from your email list.

How to Use Email Marketing to Increase Sales

We explore the best ways to drive revenue and sales from your email list.

Stuart McKeown · 11 min read
Code editor with a CSS selector that triggers an opt-in form on a web page.

Triggering Opt-in Forms Based on CSS Selectors

Trigger opt-in forms based on the presence or contents of CSS Selectors on your page.

Stuart McKeown · 1 min read
Gleam is a marketing platform that helps you run campaigns that help users engage and promote your business.

What Is Gleam.io? How Gleam Giveaways Work and Who Runs Them

Gleam is a marketing platform that helps you run campaigns that help users engage and promote your business.

Stuart McKeown · 3 min read
Email inbox showing an agency asking a customer to share their story for a case study.

How to Write Amazing Case Studies That Convert & Drive Sales

See how we use compelling case studies to drive sales & awareness for Gleam.

Stuart McKeown · 18 min read
Instagram location card for a café with an Add Location button.

How to Create a New Location on Instagram

Learn how to increase exposure and drive visitation with Instagram locations.

Stuart McKeown · 3 min read
Reposting Instagram photos is now easier than ever, with native tools and apps offering flexible ways to reshare content across social media.

How to Repost Pictures on Instagram

Repost Instagram photos with native tools and apps, and learn the easy ways to reshare content across social media.

Stuart McKeown · 3 min read
These are methodologies, techniques & tactics we’ve tried or learned along the way whilst building Gleam.

Ultimate Library of Growth Hacks

These are methodologies, techniques & tactics we’ve tried or learned along the way whilst building Gleam.

Stuart McKeown · 2 min read
Find out all the best image sizes for Facebook to make your profile and posts stand out.

Guide to All Facebook Image Sizes

Find out all the best image sizes for Facebook to make your profile and posts stand out.

Stuart McKeown · 5 min read
YouTube giveaway widget for a streaming setup prize.

How to Run a Successful Giveaway on YouTube

This is the only guide you'll ever need to run effective contests and giveaways on YouTube.

Stuart McKeown · 22 min read
Free track download gate with SoundCloud follow and repost actions.

SoundCloud Download Gate: Grow Your SoundCloud Followers

Learn how to quickly build a gated download widget for SoundCloud to grow your followers.

Stuart McKeown · 1 min read
Content upgrade cards offering a free checklist in exchange for an email address.

Create Content Upgrades or Lead Magnets Easily

Learn how to create Lead Magnets into your content to incentivize opt-ins for your newsletter.

Stuart McKeown · 1 min read

How We Grew SaaS Inbound Traffic By 300% In 6 Months

We break down how we grew our inbound traffic by 300% in just 6 months.

Stuart McKeown · 10 min read
Instagram settings card listing business account features.

How to Create An Instagram Business Account

We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.

Stuart McKeown · 4 min read

The 5 Content Pillars That Drive 95% Of Our Inbound Leads

95% of our new customers come from inbound marketing. Here's the content playbook we use.

Stuart McKeown · 10 min read
Steam actions card with Twitch and webhook integrations beside a game controller tile.

2015 Year in Review: Building A Fast Growing Bootstrapped Business

What's it like to run a growing bootstrapped business? Let's look back on 2015.

Stuart McKeown · 20 min read
Checklist of upsides for building a startup in Australia beside a green tile.

14 Upsides Of Being An Australian Startup

What are some of the benefits of running a remote startup down under?

Stuart McKeown · 8 min read
Capture targeting rule that shows a giveaway popup when a shopper leaves the cart page.

Recover Abandoned Shopping Carts With Capture

Learn how to use Capture to recover abandoned shopping carts on your E-Commerce store.

Stuart McKeown · 1 min read
Exit popup offering a discount code on an online store.

10 Ways To Grow Your E-Commerce Sales Using Gleam

Got an e-commerce store and want to drive more revenue without relying on guesswork or expensive ads?

Stuart McKeown · 6 min read
A/B test of tab title messages that bring readers back to a page.

Title Focus Growth Hack

Learn a trick to catch your users attention when they leave the current article or blog post.

Stuart McKeown · 1 min read
Work day routine flow with focus, meeting and break steps.

The Pros & Cons Of Working From Home

Get these 20 tried and tested tips to make life easier when you work from home.

Stuart McKeown · 10 min read
Map with a local pottery store listing and Directions and Leave a Review buttons.

36 Small Business Growth Marketing Tips

Every small business needs all the help they can get. How about 36 tactics you can implement now?

Stuart McKeown · 18 min read
Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.

15 Early Traction Growth Hacking Strategies For Startups

Once you launch, getting that early traction is crucial. Here's 15 tips that worked for us.

Stuart McKeown · 14 min read
Blog comment thread beside a giveaway entry form for a weekend travel kit.

The Disqus Comments Strategy Every Growth Hacker Should Try

Use Disqus comment redirects to collect leads, boost engagement, and guide readers deeper into your conversion funnel.

Stuart McKeown · 2 min read
Email with a giveaway link and button in the sender's signature.

Using Your Email Signature to Drive Signups & Sales

A simple way to drive more awareness to your product every time you send someone an email.

Stuart McKeown · 1 min read
Instagram post reading Build Something Every Single Day.

From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr

We break down how Foundr has grown their Instagram following to over 110k in just 5 months.

Stuart McKeown · 4 min read
Exit intent popup settings with a sensitivity slider and a coupon popup.

How to Set Up Exit Intent Popups in 5 Minutes

Set up exit intent popups on your website in about 5 minutes, with no code, and catch visitors before they leave.

Stuart McKeown · 5 min read
Dark growth dashboard showing 1059% growth in one year, 10M users reached each month and 20% monthly growth.

5 Things We Did In 2014 To Grow By 1059%

We managed to grow Gleam by 1059% in one year, lets take a look at how we did it.

Stuart McKeown · 10 min read
Learn how we increased our email opt-ins by 1000% and turned more visitors into subscribers using targeted forms, smart incentives, and GDPR-compliant best practices.

How We Increased Our Email Opt-ins By 1000%

See how we raised email opt-ins by 1000% with targeted forms, smart incentives, and GDPR-safe practices.

Stuart McKeown · 5 min read
Facebook page for a local store with a post and Follow, Message and Shop buttons.

Forget Facebook Likes: 10 Alternatives to Grow Your Business Online

Many new businesses focus on Likes rather than sales. Here's how to change your mindset.

Stuart McKeown · 9 min read
Founder email asking readers to try a product before launch.

15 Pre-Launch Growth Hacking Strategies For Startups

Use 15 proven pre-launch strategies to gain early traction, from landing pages to your network and better conversions.

Stuart McKeown · 11 min read
Learn how to build a high-performing email list with smart growth strategies and proven tactics tailored for e-commerce conversion.

20 Effective Email List Growth Tactics for E-Commerce

Build a stronger email list with growth tactics made for e-commerce, so you can turn more subscribers into buyers.

Stuart McKeown · 9 min read
Platform policy update card listing which Facebook rewards are allowed and not allowed.

Goodbye Facebook Like Gating, Hello Action Gating

Facebook has removed the ability to gate Page Likes, so what alternatives does a Business have?

Stuart McKeown · 6 min read
Coupon reveal card with the code TRAIL10 beside a popup trigger menu for exit intent and page load.

Increasing Competition Entries With Tabs, Popups & Capture

See how you can use our other install methods to drive more entries into your contest.

Stuart McKeown · 1 min read
Startup funding card comparing $111M raised in Australia with $1.71B in Singapore.

Why Being an Australian Startup Sucks

We took some time to reflect on the state of startups in 2014 and what could be better.

Stuart McKeown · 8 min read
Split test result card showing a 17.16% signup conversion rate.

Split Testing This Phrase Increased Our Signups By 484%

One simple phrase "Powered by" is used by startups everywhere. Can it be improved?

Stuart McKeown · 2 min read
Support tactics checklist with Reply Fast, Public Chatroom and Welcome Emails.

20 Effective Customer Support Tactics for Business Growth

Use fast replies, self-service resources, and personal outreach to meet expectations, reduce churn, and scale support.

Stuart McKeown · 10 min read

How to Always See Gleam Giveaways on Facebook to Win

Here's how you can make sure you're seeing posts from all your favourite Facebook pages.

Stuart McKeown · 2 min read
X profile card for a keyboard brand with a follower growth chart.

40 Proven Ways to Grow Your Twitter Followers and Engagement

Grow your Twitter followers with ethical tactics like giveaways, a giveaway picker, and promotion on other channels.

Stuart McKeown · 11 min read
Two phone screens showing a Facebook tab opened through a smart link.

Introducing Facebook Mobile Tab Smart Links

Facebook Tabs don't work on mobile devices, but Gleam campaigns do.

Stuart McKeown · 2 min read
Growth chart showing almost 200% growth with sign-ups by source.

16 Growth Hacks That Have Helped Grow Our Business By 200% Without Any Press

You don't need press to grow, learn some of the things we've implemented that have worked.

Stuart McKeown · 8 min read
See how we use chat at Gleam to automate our workflows and help us work faster.

Getting The Most Out of Chat at Work Without Killing Your Productivity

See how we use chat at Gleam to automate our workflows and help us work faster.

Stuart McKeown · 5 min read
Instagram post from a jewellery brand tagged with location, engagement and hashtag tips.

16 Ways to Get More Followers on Instagram

16 practical ways to get more Instagram followers, for any brand or business that wants to grow its audience.

Stuart McKeown · 5 min read
Content planning card titled How We Plan a Quarter of Content on a purple gradient.

15 Ways to Align Your Content Marketing Strategy With Business Objectives

Understand how having a solid content plan in place and executing on it can propel your business upwards.

Stuart McKeown · 5 min read
Cards showing ways bloggers earn from brand partnerships and giveaways.

15 Ways For Bloggers to Make More Money From Competitions

15 ways bloggers can pitch brands, run giveaways, and build cross promotions that pay off for you and your sponsors.

Stuart McKeown · 5 min read
Video giveaway widget with a guitar gear prize and entry actions.

Using Gleam to Drive More Video & Stream Engagement

Learn how to use Gleam to drive more views and engagement on your videos and livestreams.

Stuart McKeown · 1 min read
Map of personal brand tactics linked around Your Personal Brand.

How to Build a Personal Brand That Gets Noticed

We breakdown some of the best marketers and look at what tactics they use to build their personal brand.

Stuart McKeown · 6 min read
Welcome email from a founder asking new users what made them sign up, with a Reply button.

Practical Ways to Use Lifecycle Emails to Get More Customers

Join us as we explore how to delight your customers using transactional and lifecycle emails.

Stuart McKeown · 6 min read
Feature vote card asking which feature people love, beside a lightbulb tile.

Drive Growth By Building Beautiful Products

Explore ways that businesses build unique product experiences to drive growth & sales.

Stuart McKeown · 5 min read
Pre-launch waitlist showing a referral position of #1,284.

Capture Emails With Pre-Launch Landing Pages: Examples & Recommended Tools

Explore techniques and tools to build a launch page that converts visitors into subscribers.

Stuart McKeown · 14 min read