What’s the Best Way to Announce New Features in a Web App?
The best way to announce features is through in-app notifications that appear at the right time and to the right users. Click to learn how to announce features that get noticed and actually used.
Timing and placement are key when announcing new features. You want to tell users at the moment they're most likely to take action — and you want that message to feel native to their experience, not intrusive.
Gleam’s Notification templates let you schedule and launch product announcements with zero dev time. You can choose from bar, message, or image layouts — all optimized for clarity and visibility.
Highlight your feature, add a CTA, and target only the users who need to see it. You can even test variations with rules that match user types, URLs, or usage context.
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Can I Control Who Sees My Feature Announcements?
Yes — Gleam lets you target announcements using rules like user roles, URLs, countries, or JavaScript functions. Click to learn how to deliver updates to the right users, at the right time.