How Do I Collect UGC That Actually Sells Smart Home Devices?
Ask for short, specific proof: “Show your lights switching scenes” or “Before/after audio clarity at your desk.” Use the Smartglasses Competition to anchor a “see it working” narrative that reduces uncertainty before purchase.
Collect content with the Upload Action and require a one-sentence caption on the use case. Then prompt viewers to a buying guide using a “Visit a Page” step on your campaign hub.
Add earned reach with the Viral Share action and cap daily referral entries to protect fairness. Pair this with a “watch-through” Watch Video step so high-intent viewers self-select into follow-ups.
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How Many Entries Should a Referral Be Worth?
The typical Gleam giveaway awards 5 entries per referral, and the award barely moved the referral share: 8.0 percent at a single entry against 8.4 percent at 2 or more. Placement and promotion moved it more.