How Many Other Actions Should I Run Beside an Upload?
Two at most, if the uploads are what you want. On Gleam giveaways, an optional upload with two other actions beside it was completed by almost a quarter of Entrants at the median. With three or four beside it, about 4 percent. With five to seven, about 1 percent. With eight or more, under 1 percent.
Source: Gleam Giveaway Benchmarks 2026, Edition 3 (v1.1), May 2020 to August 2026. 7,232 optional upload, media and submit-URL actions on competitions with 100 or more Entrants.
Why the drop is so steep
Every extra action is an easier way to earn an entry than the upload. A visit completes at a third to two fifths of Entrants, a follow at a fifth, an email at a ninth. A file completes at well under one in a hundred once it has a dozen one-click alternatives. On the same widgets, the upload was the least completed action in about half of campaigns.
Position does not rescue it
Moving the upload to the first tile did not help. On widgets of six or more actions, it was completed by about 1 percent of Entrants or fewer wherever it sat. The same move takes an X Follow from 45 percent to 20 percent, so position is a real lever for one-click actions and no lever for uploads.
How to build the widget
Pair the Upload Action with an email action and one share action, and stop. If you need a long widget for other reasons, make the upload mandatory instead, which took completion to 76 percent at any length. The approach for the whole widget is in Competition Setup.
The setup-by-setup table is in the Gleam Giveaway Benchmarks 2026, Edition 3. Read the complete guide.
See Next Article
How Can I Encourage Referrals in a Thanksgiving Giveaway?
Add the Viral Share Action. Each entrant gets a referral link and earns bonus entries when a friend enters through it, not just for sharing.