How Do You Use Hashtags Effectively?
To use hashtags effectively, choose a few relevant tags that align with your content and audience, avoiding generic or overused ones.
Using hashtags well means focusing on quality over quantity. Select 3–5 hashtags that are relevant to your topic, audience, and platform. Mix general tags with niche or branded ones to improve visibility while staying specific. On platforms like Instagram or TikTok, this helps ensure your content is discoverable by the right users.
For marketing campaigns, tools like Gleam can be paired with hashtags to track entries and build community. For example, a competition might require a branded hashtag so all entries are publicly grouped. Avoid using overly broad hashtags that dilute your reach, and always research what's trending or relevant in your niche.
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How Do You Handle Throwaway Accounts in Competitions?
Gleam allows you to restrict throwaway accounts from entering your campaigns. When this option is enabled, we will perform an additional check that rejects Twitter profiles that do not meet our minimum quality criteria for entering campaigns.