Why Does the Referral Report Exclude Cryptocurrency Campaigns?
The Gleam Giveaway Benchmarks 2026, Edition 2 excludes cryptocurrency and Web3 giveaways from every benchmark table because their referral behavior is unlike everything else on the platform. Among the 1,368 paid-plan crypto giveaways in the window, the median referral share was 35.3 percent, against 7.5 percent for the mainstream population. A single blended figure would describe neither group.
How a campaign is classified
A giveaway counts as cryptocurrency or Web3 when it carries a Crypto Wallet Address Action or its organizer is labeled as a cryptocurrency business. Those giveaways also differ in audience, entry mechanics and invalid-entry patterns, which is the same reason the Gleam Giveaway Benchmarks 2026, Edition 1 kept them out of the prize tables.
What the report still says about them
The crypto figures are reported once, as a reference and never as a benchmark: 29.2 percent of crypto giveaways offered Viral Share, and their entrants generated 1.19 share-link clicks each against 0.64 on mainstream giveaways.
\n- The mainstream benchmarks will read low for you\n- Use the crypto reference figures as your planning midpoint\n- Expect a higher share of invalid entries and review them before the draw
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How Do I Export Viral Share Data?
Export your Competition's entries as a CSV. Each successful referral is a Viral Share row, with the friend who entered in the Details column.