Why Does the Referral Report Exclude Cryptocurrency Campaigns?
The Gleam Giveaway Benchmarks 2026, Edition 2 excludes cryptocurrency and Web3 giveaways from every benchmark table because their referral behavior is unlike everything else on the platform. Among the 1,368 paid-plan crypto giveaways in the window, the median referral share was 35.3 percent, against 7.5 percent for the mainstream population. A single blended figure would describe neither group.
How a campaign is classified
A giveaway counts as cryptocurrency or Web3 when it carries a Crypto Wallet Address Action or its organizer is labeled as a cryptocurrency business. Those giveaways also differ in audience, entry mechanics and invalid-entry patterns, which is the same reason the Gleam Giveaway Benchmarks 2026, Edition 1 kept them out of the prize tables.
What the report still says about them
The crypto figures are reported once, as a reference and never as a benchmark: 29.2 percent of crypto giveaways offered Viral Share, and their entrants generated 1.19 share-link clicks each against 0.64 on mainstream giveaways.
\n- The mainstream benchmarks will read low for you\n- Use the crypto reference figures as your planning midpoint\n- Expect a higher share of invalid entries and review them before the draw
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Do Referred Entrants Convert as Well as Direct Visitors?
A share-link click turned into an entrant 12.8 percent of the time on the typical paid Gleam giveaway, against 25.2 percent for every other widget view. Referred visitors arrive colder and enter at about half the rate.