How Can I Start Applying Growth Marketing Strategies to My Business?

Start by identifying your biggest bottleneck, then test small, measurable tactics to solve it—like email capture or viral giveaways.

Begin with one specific area—acquisition, activation, or retention—and test a targeted strategy. For example, if you're not capturing leads, run a Gleam campaign with a signup incentive. If users aren’t sticking around, test onboarding improvements. The key is to move quickly, track results, and double down on what works. Gleam makes it easy to run experiments with templates and detailed reporting.

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How Can I Reduce Customer Acquisition Costs Without Cutting Corners?

Use organic tactics like giveaways, referrals, and content instead of relying solely on paid ads.