What Prizes Work Best for a Shop App Giveaway?
Prizes from your own store work best: a product bundle, early access to a new release, or a gift card for your shop. They attract people who want your products, so the followers you gain are worth marketing to later. Cash or an unrelated gadget pulls in prize hunters who leave once the draw is done.
- Create a Competition and add your prize on the Prizes tab with a clear description and value, which also feed your Terms & Conditions.
- On the How to Enter tab, add Follow on Shop with your Shop Name and Shop URL.
- Add Subscribe to a Newsletter, so you can send everyone who didn't win a discount code afterwards.
Note
Shop has no API for checking follows, so check your winners against your Shop followers before you announce them.
A consolation discount for non-winners costs little and gives entrants who wanted your products a reason to place a first order.
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What is the Best Duration to Run a Competition?
Run it for as long as you can keep promoting it. For most sweepstakes we'd start at one to two weeks, and give contests longer.