What Types of Testimonials Work Best?

Video testimonials and detailed quotes with real names and faces convert best. Call to action: Click to explore what types of testimonials build the most trust.

Not all testimonials are created equal. The most effective formats include:

  • Video testimonials from real customers
  • Case studies with metrics or specific results
  • Short quotes paired with user names, photos, or job titles

You can collect these via post-purchase surveys or during UGC contests. Use the Question Action or video upload actions to gather high-quality assets from engaged users.

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How Can I Measure if a Growth Hack Is Working?

Set clear goals—like signups or shares—and track results using Gleam reporting, Google Analytics, or heatmaps.