What Role Does Email Marketing Play in Long-Term E-Commerce Growth?
Email helps turn one-time shoppers into loyal customers through product updates, offers, and re-engagement campaigns.
Email is essential for nurturing customers after their first visit or purchase. With Gleam Capture, you can collect high-quality emails during campaigns, then use them to deliver updates, exclusive offers, and loyalty incentives. Long-term, email reduces dependency on ads and improves lifetime value. It’s one of the most cost-effective growth channels for e-commerce.
See Next Article
What Kind of Team Do I Need to Run Growth Experiments?
A solo marketer with access to content, data, and light dev/design support can run growth experiments effectively.