How Do Exit Intent and Idle Time Triggers Differ?

Exit intent triggers when the user moves to leave; idle time triggers after inactivity. Expand to learn how both strategies reduce website abandonment.

Both exit intent and idle time are powerful popup triggers — but they work differently.

Exit intent detects when a user moves their mouse toward the browser bar to close the tab. Idle time triggers after a set number of seconds without activity.

You can combine both in Gleam to create layered triggers — capturing users who are passive and those about to leave. This multiplies your chances of re-engagement and increases total conversion opportunities.

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What Types of Brands Use 25 Words or Less Giveaways?

25 Words or Less giveaways are used by brands in beauty, SaaS, gaming, and more. Expand this FAQ to see how different industries run creative short-form campaigns.