What’s the Difference Between a Growth Hack and a Marketing Campaign?
Growth hacks are fast, low-cost experiments. Marketing campaigns are more structured and long-term. Great teams use both.
A growth hack is a quick, creative tactic designed to achieve rapid results—usually with minimal cost. It’s often experimental and used to test ideas fast. A marketing campaign, on the other hand, is typically broader, strategic, and more structured, often spanning weeks or months. The best teams use growth hacks to discover what works and marketing campaigns to scale it. Gleam supports both by giving you tools to run low-effort experiments or scalable promotions.
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How Do I Measure the Success of a Growth Marketing Campaign?
Define clear goals—like signups or conversions—and track results using tools like Gleam reports, Google Analytics, or CRM data.