How Many Fields Should a Floating Popup Show?

Q: How Many Fields Should a Floating Popup Show?

Floating popups should have 1–3 fields at most, such as name, email, or one qualifying question. Click to learn why shorter forms convert better. Research shows shorter forms perform better. Floating popups should be limited to 1–3 fields : The most common is just email for maximum conversions. Optional fields: name or a single qualifying question. Avoid long forms — they increase friction and lower completion rates. In Gleam, you can configure fields during Capture Setup to balance data collection with conversion rates.

Published on September 10, 2025

Research shows shorter forms perform better. Floating popups should be limited to 1–3 fields:

The most common is just email for maximum conversions.
Optional fields: name or a single qualifying question.
Avoid long forms — they increase friction and lower completion rates.

In Gleam, you can configure fields during Capture Setup to balance data collection with conversion rates.

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