Should I Run a LinkedIn Competition?
Yes — if you’re targeting professionals, LinkedIn contests can build credibility and leads. Click to learn when a LinkedIn contest is worth running.
You should run a LinkedIn competition if your audience includes professionals, B2B buyers, or industry partners.
Contests on LinkedIn are especially useful for:
- Launching a product to a business audience
- Growing your Company Page followers
- Promoting whitepapers, events, or courses
- Gathering B2B email leads
If your goal is brand authority and lead generation — LinkedIn contests are a smart, low-cost tactic to include in your B2B marketing mix.
See Next Article
How Can I Measure if a Growth Hack Is Working?
Set clear goals—like signups or shares—and track results using Gleam reporting, Google Analytics, or heatmaps.