What Are the Best Strategies to Grow an E-Commerce Store?

Q: What Are the Best Strategies to Grow an E-Commerce Store?

Use giveaways, email capture, product reviews, and referral programs to drive traffic, build trust, and increase sales. Growing an e-commerce store requires a mix of traffic generation, conversion optimization, and retention. Run product-focused giveaways using Gleam Competitions , capture emails with Gleam Capture , and incentivize referrals through Rewards. These tactics build your audience and increase your repeat customer rate without high ad spend. Gleam’s tools are purpose-built to help e-commerce brands grow fast and sustainably.

Published on April 24, 2025; Updated on July 10, 2025

Growing an e-commerce store requires a mix of traffic generation, conversion optimization, and retention. Run product-focused giveaways using Gleam Competitions, capture emails with Gleam Capture, and incentivize referrals through Rewards. These tactics build your audience and increase your repeat customer rate without high ad spend. Gleam’s tools are purpose-built to help e-commerce brands grow fast and sustainably.

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Which Types of Sales Promotions Fit My Brand And Audience?

Match types of sales promotions to your margin and target audience: BOGO for high-margin add-ons, flash sale for time-sensitive categories, free products for sampling, and bundles for customer retention and long term value.