What Kind of Team Do I Need to Run Growth Experiments?

Q: What Kind of Team Do I Need to Run Growth Experiments?

A solo marketer with access to content, data, and light dev/design support can run growth experiments effectively. You don’t need a full growth team to start. A marketer who understands testing, analytics, and messaging can run impactful growth hacks. Pair them with a designer or developer when needed, and you’re set. Gleam’s templates and automation tools make it even easier—so one person can launch, test, and scale campaigns without heavy lifting.

Published on April 24, 2025; Updated on May 4, 2025

You don’t need a full growth team to start. A marketer who understands testing, analytics, and messaging can run impactful growth hacks. Pair them with a designer or developer when needed, and you’re set. Gleam’s templates and automation tools make it even easier—so one person can launch, test, and scale campaigns without heavy lifting.

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Email, referral programs, social media, SEO, and viral giveaways are some of the most powerful channels for growth marketing.