What Is User Inactivity on a Website?
User inactivity happens when a visitor pauses interaction with a page — meaning they stop clicking, scrolling, or moving their cursor. This behavior often indicates that the user is losing interest, reading passively, or preparing to leave the site.
Instead of letting the visitor leave without taking action, you can trigger a popup using Gleam's idle time rules to re-engage them at the right moment.
With Gleam Captures, you can configure idle-time rules that detect when a user has been inactive for a defined period. When triggered, a popup can appear to encourage the next step.
Common uses for inactivity popups include:
- Offering a discount or incentive
- Reminding users about an incomplete action
- Suggesting related content or products
- Inviting visitors to subscribe before leaving
This timing-based approach improves engagement because it appears when users are most likely to abandon the page. Instead of interrupting active browsing, the message appears only when attention drops.
Used correctly, inactivity triggers can reduce bounce rates, recover abandoning visitors, and increase conversions without disrupting the user experience.
See Next Article
How Can I Reduce Bounce Rate Using a Popup?
Exit-intent and idle popups can reduce bounce rate by re-engaging visitors before they leave. Expand this FAQ to see how well-timed popups turn passive visits into meaningful interactions.