Where Should I Avoid Using a Floating Popup?

Q: Where Should I Avoid Using a Floating Popup?

Avoid floating popups on checkout or form-heavy pages where they could distract from conversion. Floating popups are useful, but there are situations where they can reduce effectiveness: Checkout pages : they may distract customers and increase abandonment. Form-heavy pages : avoid overlapping multiple actions. Pages requiring focus : such as payment or sensitive input fields. Instead, reserve floating popups for content and browsing pages where subtle promotions add value.

Published on September 30, 2025

Floating popups are useful, but there are situations where they can reduce effectiveness:

Checkout pages: they may distract customers and increase abandonment.
Form-heavy pages: avoid overlapping multiple actions.
Pages requiring focus: such as payment or sensitive input fields.

Instead, reserve floating popups for content and browsing pages where subtle promotions add value.