What Are Best Practices for Displaying UGC on My Website?
Showcase user-generated content on your website using tools like Gleam Galleries, and always request written consent before publishing any user-submitted content.
Displaying UGC (user-generated content) on your website helps build social proof, trust, and community around your brand. The best approach is to create a dedicated section or gallery showcasing customer reviews, contest entries, or visual testimonials that align with your brand’s tone and audience. Always request written consent before using any customer content, especially if it includes identifiable images or text. This should be part of your contest or submission terms, or gathered via an explicit checkbox. Securing proper permissions ensures you're legally protected and builds trust with your contributors. Gleam’s Gallery app makes it easy to manage, approve, and showcase UGC. You can moderate submissions, embed curated content directly on your site, and keep galleries fresh with automatic updates. This turns real customer stories into a seamless and scalable part of your marketing strategy.