What Does “Conversion Rate” Mean?

Conversion rate is the percentage of visitors who complete a desired action, like signing up, purchasing, or entering a giveaway.

Conversion rate measures how many people take the action you want compared to the total number of visitors. For example, if 100 people visit your giveaway and 10 enter, your conversion rate is 10%. It’s a key metric for understanding how effective your campaigns are. Gleam helps boost conversion rates by making actions clear, rewarding, and easy to complete—so more visitors take the next step.

See Next Article

What Is a Product Giveaway and How Can It Help My Online Store Grow?

A product giveaway is a marketing campaign where you offer a free product to boost awareness, attract leads, and increase sales.