What does “conversion rate” mean?
Conversion rate is the percentage of visitors who complete a desired action, like signing up, purchasing, or entering a giveaway.
Conversion rate measures how many people take the action you want compared to the total number of visitors. For example, if 100 people visit your giveaway and 10 enter, your conversion rate is 10%. It’s a key metric for understanding how effective your campaigns are. Gleam helps boost conversion rates by making actions clear, rewarding, and easy to complete—so more visitors take the next step.
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What’s the difference between a Personal and Business TikTok account?
A Personal Account includes access to creator tools and trending audio, while Business Accounts provide access to ads, analytics, and commerce tools.