How Can Growth Hackers Measure Success in Pre-Launch Campaigns?
Measure success using metrics like email signups, referral shares, and lead quality — all trackable through Gleam’s analytics dashboard.
Pre-launch campaigns are meant to generate early momentum and validate interest. To measure success, track how many users signed up, how they found you, and what actions they took after entering. Metrics like CTR, cost-per-lead, and conversion rate from visitors to email subscribers are critical.
If you use Gleam to run your waitlist, referral contest, or lead magnet campaign, you can view analytics right in your dashboard. You'll see which channels drive traffic, how many entries you're getting, and how many users refer others.
Social shares, entry completions, and email engagement can also give you early signals about who your early adopters are — and how to refine your go-to-market approach.