What Are Best Practices for Setting Up an Effective Referral Campaign?

Use mutual incentives, easy links, automation, and clear CTAs to boost referrals. Click to get the checklist for a high-performing referral program.

Here’s how to build a referral campaign that performs:

  • Use strong dual incentives (e.g. 10% for both sides)
  • Automate rewards using Gleam or your CRM
  • Embed it on product pages, thank-you pages, and emails
  • Use short referral links or QR codes
  • Track conversions and optimize monthly
  • Referral marketing is not just a feature—it’s a growth channel. Gleam makes it easy to launch, manage, and scale.

See our full guide to referral rewards

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What Is a Vacation Sweepstakes Giveaway?

A vacation sweepstakes is a contest format that gives participants a chance to win a travel prize in exchange for completing actions like newsletter signups or referrals. Click to learn why they are perfect for travel brands and seasonal promotions.