What Are Best Practices for Setting Up an Effective Referral Campaign?

Q: What Are Best Practices for Setting Up an Effective Referral Campaign?

Use mutual incentives, easy links, automation, and clear CTAs to boost referrals. Click to get the checklist for a high-performing referral program. Here’s how to build a referral campaign that performs: Use strong dual incentives (e.g. 10% for both sides) Automate rewards using Gleam or your CRM Embed it on product pages, thank-you pages, and emails Use short referral links or QR codes Track conversions and optimize monthly Referral marketing is not just a feature—it’s a growth channel. Gleam makes it easy to launch, manage, and scale. See our full guide to referral rewards

Published on June 10, 2025

Here’s how to build a referral campaign that performs:

Use strong dual incentives (e.g. 10% for both sides)
Automate rewards using Gleam or your CRM
Embed it on product pages, thank-you pages, and emails
Use short referral links or QR codes
Track conversions and optimize monthly
Referral marketing is not just a feature—it’s a growth channel. Gleam makes it easy to launch, manage, and scale.

See our full guide to referral rewards

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