What Is a Limited Time Offer?

Q: What Is a Limited Time Offer?

A limited time offer is a short-term promotion designed to create urgency and encourage customers to act quickly. A limited time offer (LTO) is a marketing tactic where discounts, bundles, or bonuses are available for a short period of time. These offers work by creating urgency and scarcity , which motivate faster decision-making. For example, Shopify notes that limited-time promotions increase conversions by removing hesitation, while OptiMonk highlights their role in driving higher engagement when paired with strong calls-to-action. You can launch one instantly using the Limited Time Offer Template .

Published on September 12, 2025

A limited time offer (LTO) is a marketing tactic where discounts, bundles, or bonuses are available for a short period of time.

These offers work by creating urgency and scarcity, which motivate faster decision-making.

For example, Shopify notes that limited-time promotions increase conversions by removing hesitation, while OptiMonk highlights their role in driving higher engagement when paired with strong calls-to-action.

You can launch one instantly using the Limited Time Offer Template.

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