What is a Promo Code?
A promo code is a code customers use at checkout to unlock special offers or discounts.
Promo codes are entered manually by customers during checkout to claim rewards like discounts, free shipping, or exclusive gifts. They are widely used to track marketing effectiveness and encourage customer action. Gleam Rewards makes it easy to create, distribute, and track promo codes for campaigns.
When creating promo codes, follow these best practices:
- Make codes easy to remember (e.g., SPRING20).
- Clearly communicate eligibility, usage limits, and expiration dates.
- Avoid overcomplicating redemption rules.
Types of promo codes include:
- Single-use codes: Valid for one customer and one redemption only (ideal for VIP offers).
- Multi-use codes: Can be used by many customers until the expiration date (great for storewide promotions).
- Time-based codes: Expire after a certain date or a set timeframe (used to create urgency).
- Tiered codes: Offer progressively bigger rewards based on cart value or actions completed (perfect for increasing order size and engagement).
Gleam Rewards allows you to automate promo code delivery based on user actions, trigger expiration timers, and segment codes by customer behavior to maximize effectiveness.
See Next Article
What's the Difference Between a Traditional Discount and a Tiered Coupon?
Traditional discounts offer a flat reward; tiered coupons offer progressive rewards for more actions.