What Is Brand Awareness?

Brand awareness is the level of recognition your business has among your target audience. It represents how familiar people are with your name, products, and messaging — and how easily they recall or associate your brand with certain needs or values.

A strong brand awareness strategy leads to better customer trust, increased word-of-mouth, and long-term loyalty.

To drive awareness with minimal effort, you can run a social media giveaway that promotes your brand through actions like referrals, follows, or signups.