What Is Market Growth?
Market growth refers to the increase in total demand, customer base, or sales within a particular industry, product category, or geographic area over time.
Market growth occurs when a product category, industry, or target market experiences an increase in size or demand. It can happen due to factors like innovation, rising customer needs, or expansion into new regions.
Understanding market growth is important for marketers because it highlights opportunities for scaling campaigns and investments. Using tools like Gleam, brands can capture growing audiences by launching giveaways, referral contests, and lead-generation campaigns in expanding markets, helping them gain a competitive advantage.
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How Does Digital Marketing Help Business Growth?
Digital marketing helps businesses grow by expanding reach, increasing brand awareness, driving conversions, and building long-term customer relationships through measurable campaigns.