What Is Organic Growth in Marketing?
Organic growth in marketing means gaining new customers naturally over time without relying on paid advertising.
Organic growth happens when a business expands its customer base through natural methods like word-of-mouth, content marketing, SEO, social media engagement, and referral programs. It relies on building brand trust and delivering value, rather than paying for traffic or leads.
Using tools like Gleam, businesses can support organic growth by running giveaways, contests, and referral campaigns that encourage users to share and promote the brand voluntarily. Organic growth is usually more sustainable and cost-effective over the long term, helping brands build loyal, highly engaged audiences without heavy reliance on ads.
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What Is a Hashtag Campaign?
A hashtag campaign is a marketing effort where users post content using a specific hashtag to promote a brand, message, or event.